Some ads become synonymous with the music that accompanies them. Apple popularized Anderson .Paak's "'Til It's Over" with a psychedelic-adjacent...
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Streaming is attracting more and more of TV ad spend. And yet, measurement still hasn't caught up. But traditional panel-based...
Many publishers are betting big on seller-defined audiences (SDA) as a centerpiece of their post-third-party-cookie monetization plans. Seller-defined audiences is...
Marketers are often mission-driven. But too often, when informing the public through news and information is of utmost urgency, marketers...
You can’t blame brands from being pretty much done with promises when it comes to digital marketing. First, there was...
You can’t blame brands from being pretty much done with promises when it comes to digital marketing. First there was...
As a leader in the fresh and packaged fruit categories, Dole continues to innovate through its purpose, putting people and...
Philanthropy is making its way onto the media plan. On Tuesday, Givsly, a B2B marketing platform that helps brands and...
Brands on Instagram can now boost their Reels directly via the application. Boosted Reels will appear in Explore, feed, the...
Some LGBTQ+ rights vary from state to state, and even in places where protections are comparatively robust, it can be...