Why on earth would a brand whose product can't be boxed up and shipped out advertise on a retail media...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Yah Or Nah? Can Yahoo be saved? That’s...
Ad tech M&A has had a case of the Mondays since … late 2021. After the blistering pace of M&A...
Amazon accounts for more than 40% of retail media’s multibillion-dollar total addressable market. But that doesn’t mean there isn’t a...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. General Admission Dollar General is one of many...
If we set ChatGPT aside, AI has the potential to transform how marketing and ad tech handles data transfer between...
Fast food giant McDonald's latest campaign in Eastern Europe focuses on relaying the brand's appeal to less likely audiences. The...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Late To The Party Nielsen is gearing up to...
The US is long overdue for a federal privacy law, but the American Data Privacy and Protection Act (ADPPA) might...
It's OK to love running but hate the run. Brooks Running has long catered to elite marathoners and track athletes....