Making Great First Impressions: Why Creatives Wish They Could See These Ads for the First Time Again
Repetition and frequency are drilled into every advertiser as key to winning eyeballs and new consumers. Ads are notorious for...
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Kristyn Cook has never served a day as a company's chief marketing officer. When she assumes that role for State...
The first question David Hayman asks new people he meets is if they know where their pension money is held....
Historically and currently, LGBTQ+ communities have been a target of hatred and violence. While there has been significant progress in...
When a brand chooses to implement key creative insights in its advertising--like, for instance, the inherent impact of warm colors...
With increased competition and enhanced marketing tactics, content creators need to be innovative and develop multiple options for streaming in...
For many Hispanic and Latinx communities, embracing culture is not only a way to reconnect with their ethnicity, but a...
The last two years have seen political and social upheaval unlike any other, not to mention soaring inflation that has...
Coffee culture is strong on TikTok and Instagram, making them the ideal playgrounds for advertisers hoping to connect java brands...
Finding a new phrase that explains a feeling or circumstance that you could never find the words to describe is...