Making Great First Impressions: Why Creatives Wish They Could See These Ads for the First Time Again
Repetition and frequency are drilled into every advertiser as key to winning eyeballs and new consumers. Ads are notorious for...
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SSPs had traditionally been among the first in the ad tech ecosystem to build profitable businesses. But their future in...
Rob BeelerFounder“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in...
Gun advertising once evoked groups of hunters and father-son trips into the great outdoors. But over the last 40 years,...
Through a poster campaign, which audiences can listen to, music streaming service Deezer has begun to promote its brand platform...
Brands without scalable first-party data are turning to retailers to connect directly with customers. At the same time, writes Andreas...
Guest column byAshley TsaiHead of Analytics“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on...
In Moneyball, Brad Pitt's baseball general manager Billy Beane uses a new way of assembling a winning team, telling his...
Stigma around periods can have a number of negative side effects, from the guilt that can come from feeling you...
Building a path forward in digital advertising requires finding new signals – and making sure they don’t flicker. Fingerprinting, for...