For advertisers itching to use automatic content recognition (ACR) to target their messages to gamers on their CTVs, 2023 may...
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Audio streaming platform Spotify unveiled this year's Spotify Wrapped Wednesday, and it is highlighting Latin artist Bad Bunny as this...
AUCKLAND, Wednesday: Fuse and Special PR topped the finalists list at the 5th annual Pressie Awards today. The list also...
Gaming publisher King, the company behind mobile phenomenon Candy Crush, will build its use of creators, alongside its YouTube and...
CHRISTCHURCH, Friday: Merrivale agency Harvey Cameron and Bagrie Economics are to host Business & Marketing Through Economic Uncertainty forum –...
Kicking off in 1950 and running for only five years in its original incarnation, the Carrera Panamericana was once considered...
Election Day is under two weeks away, which means about one-quarter of political advertising budgets have yet to be spent....
NEW YORK, Today: The One Club for Creativity has named one New Zealand entry in its shortlist for the ninth...
There is no secret that perception is important in branding, and we cultivate our reality based on those impressions. Great...
Editorial opinion byAllison SchiffManaging EditorAdExchangerRetail media networks (RMNs) and the ad industry are in the honeymoon phase. RMNs are currently...