Jeffrey L. BowmanCo-founder and CEO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Unfluential Meta claims to have taken down a...
Olaplex, which launched in 2014 making premium hair care products, was content growing its biz purely by word of mouth...
AUCKLAND, Today: In new research out of The Research Agency, New Zealanders have named Christmas as their favourite holiday –...
A podcast interview withSarah LewisGlobal Director, CTVDespite Netflix’s many protestations over the years that it would never introduce advertising on...
AUCKLAND, Today: Short of buying your own fighter plane and learning how not to crash it, a visit to the...
The marketing funnel is ever-changing, and cookie deprecation isn’t making things any easier. Advertisers have two choices, writes Tom Wolfe,...
AUCKLAND, Today: The Comms Council ceo Simon Lendrum said: “This year marks The Pressies 5th birthday, and the industry is...
Disney+ continues to lose money but gain subscribers. The service is adding an ad-supported tier in just four months, with...
We hosted a comic caption contest this past week – and AdExchanger readers, you really delivered. Thanks to everyone who...