Yahoo is releasing Blueprint Performance, its answer to artificial-intelligence-powered media buying tools like Google Performance Max and Meta Advantage+. Only...
Tools
Snapchat is shifting how advertisers buy ads on the platform, emphasizing immediate purchases that aim to deliver higher returns for...
Snapchat is shifting how advertisers buy ads on the platform, emphasizing immediate purchases that aim to deliver higher returns for...
TikTok announced new tools for advertisers today at its fourth annual TikTok World event, focusing on artificial-intelligence-powered automation and measurement...
Meta introduced new products today that let advertisers use generative AI to create images and text. As artificial intelligence becomes...
"Some brands are blocking your website." A publisher received this news in February from one of its supply-side platforms, but...
Reddit is rolling out a suite of organic social strategy tools today as the discussion platform prepares for its initial...
What does generative AI have in common with customer data platform (CDP) technology? Both are represented in Gartner’s most recent...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sign Of The Times The New York Times...
At its sixth annual Lens Fest AR developer conference, Snap revealed new tools available for augmented reality content creators. Snap...