How does a smaller DSP survive, as the largest buying platforms command more of the marketplace? For Dstillery, the answer...
trade desk
The Trade Desk and Google are locking horns on pending industry specifications designed to bring transparency to programmatic buying.Why? The...
Linear TV may provide massive reach, but WD-40 had a particular audience in mind for its most recent campaign: a...
Demand-side platforms (DSPs) make money by taking a percentage of the media buys that flow through their technology – and...
Oracle DMP has always had a comfortably high perch in terms of advertiser recognition and adoption. And make no mistake...