Google’s protestations about TrueView's media quality aside, two questions remain: Why is any of this happening, and why is change...
trueview
Integral Ad Science (IAS) beat its earnings and revenue estimates for the second quarter despite belt-tightening among advertisers and fallout...
YouTube is very much in the hot seat. However, let’s zoom out and consider all of the different media companies...
Playground XYZ announced today that its Attention Intelligence Platform is now compatible with YouTube ads. The post Can Attention Metrics...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trading Up “Investors had gotten away from an...
YouTube on Monday released a CPM-based pricing model for its skippable video format called TrueView for reach. Read the blog...