Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.The mobile app space remains a silo, thanks to the unique...
Tune
Google is opening up an API to stop fraudsters from stealing credit for app installs, and mobile measurement and attribution...
Apple sits on a trove of first-party customer data through its App Store, everything from credit card information to time-stamped...
Fraud fighting takes teamwork.Mobile measurement and attribution platform Tune rolled out a fraud prevention solution on Thursday that aims to...