Video delivered over the internet to a smart television or connected TV could have a brand safety problem.We’re talking specifically...
TV
Nicolle Pangis, a former C-suite exec at WPP GroupM’s Xaxis and Platform, has been appointed CEO and president of NCC...
Verizon’s Oath wants advertisers to know that although it shuttered its programmatic TV offering OneTV, its addressable TV business based...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
This isn’t a test: Data-driven TV planning is finally having its moment.About 15-17% of advertisers in the US already regularly...
When Attn: launched four years ago, it aimed to be a mobile-first news platform for millennials.The publisher relied heavily on...
Altice USA launched an advanced TV business on Thursday called A4 to provide marketers and MVPDs with audience-based, multiscreen advertising...
While broadcast TV is still a big awareness driver for supplementary insurance brand Aflac, it’s not planned in a vacuum....
Some Super Bowl predictions are easy: The big game will attract the largest US TV audience of the year and...
Nielsen’s TV Brand Effect (TVBE) business now belongs to Phoenix Marketing International, a performance measurement and metrics company. Phoenix on...