AMC Networks said Thursday it will allow advertisers to dynamically insert ads to reach specific households, marking its first foray...
TV
Comcast’s strategy has long been to invest in every area where customers get their entertainment or information, so that even...
As part of a push to adopt a more digital, data-driven mentality, NCC Media hired Bob Ivins as the TV...
After years of sitting on the programmatic-video sidelines, ESPN is tagging in.The sports network started selling video programmatically for the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Still Spoofin’ The Guardian teamed up with Google and MightyHive...
Discovery has reorganized its ad sales teams into three new selling bundles, the company said Thursday.In March, the 35-year-old company...
The data and analytics company Samba TV launched in 2008, around the same time the first smart TV came to...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Grow Big Or Go Home HBO is at a crossroads...
The rumors were true.AT&T said Monday it will acquire AppNexus for its advertising and analytics unit, which is headed up...