Mammoth Media, a media and entertainment network aimed at teens and millennials, wants to do for apps what Viacom did...
TV
AT&T rode into Cannes this year amid fanfare following its Time Warner acquisition, freshly rebranded as WarnerMedia. But trailing in...
Ad campaigns unfurl across screens, and that’s the way they should be measured.Nielsen Catalina Solutions (NCS) released a cross-screen measurement...
AT&T, which closed its acquisition of Time Warner on Thursday, will acquire more companies to support its Advertising and Analytics...
Door hardware maker Schlage was spending seven figures on linear TV advertising.While the brand still wanted to take advantage of...
The bid has dropped. Comcast on Wednesday again attempted to outmaneuver Mickey and acquire most of 21st Century Fox’s assets...
Advertisers know linear TV spots drive store visits. Proving it is another story.On Tuesday, Snap-owned location company Placed released a...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Live For The Moment Facebook’s latest TV gambit is...
As eyeballs shift away from linear TV, networks are experimenting with new ad formats, targeting and measurement tactics to keep...