While Facebook’s earnings last Tuesday prove that marketers still spend, some wonder if consumer backlash against the platform could one...
UM
As clients tighten their belts and put accounts up for review, IPG media agency UM is focused on working strategically...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
In the words of Jon Stimmel, the chief investment officer for UM Worldwide, planning an over-the-top (OOT) ad campaign is...
McCann Worldgroup has always operated under an integrated agency model.The IPG-owned network, whose agencies include media agency UM, creative agency...