Influencer marketing often gets lumped in with vapid Kardashian nonsense, PewDiePie antics and top-of-the-funnel fluff. But there’s no reason sponsored...
user acquisition
Airfare and hotel prediction app Hopper is different from other travel booking services. When you download Hopper, the app tells...
Uber’s rider-focused ad spend has increased twentyfold in the last year and a half.“The onus that puts on us to...
Back when real-time auction app Tophatter was founded in 2012, it spent as much as 95% of its user acquisition...
Episode, a choose-your-own-adventure storytelling app, is choosing a road to revenue centered on the user experience first. Monetization is delicately...