"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
verification
It’s been almost a year since Vista Equity Partners acquired a majority stake in ad verification company Integral Ad Science....
Inc. Magazine released its annual 500/5000 revenue survey on Wednesday and the theme is: There is no theme.At least not...
A few years ago, marketers paid for 1.8 trillion display ads that were never seen! And this has continued! Marketers...