In the AI era of digital advertising, creative optimization is becoming table stakes for major ad platforms. Reddit acquired Memorable...
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AUCKLAND, Today: Subway® New Zealand highlights their value with another bold campaign, focusing on the hefty size of their Footlongs....
The rise of artificial intelligence (AI) has raised concerns when it comes to using the technology to create celebrity deepfakes....
The new version of header bidding software makes it easier to identify specific ad transactions, gives publishers more granular control...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Ad-Supported Bird Gets The Worm Free-to-play reigns...
TikTok introduced several new ways for users to customize their viewing preferences on its platform. Head of trust and safety...
Digital media’s never-ending pivot to video continues, thanks to TikTok and the continued rise of TV streaming. As audiences shift...
Online retailer Public Goods wanted to push its own creative boundaries in a campaign that would break it into the...
Local news publishers aren’t waiting around for ad tech vendors to solve their third-party cookie problems for them. In late...
A buttoned-up executive for a corporate behemoth sweeps into a quaint, mountain town with plans to shutter and demolish a...