"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is by...
VPAID
On Tuesday, the IAB Tech Lab explained how it would start phasing out the decade-old Video Player Ad-Serving Interface (VPAID)...
The video player ad-serving interface definition (VPAID) standard, which was supposed to improve the delivery of digital video ads but...
Although the Video Player Ad-Serving Interface (VPAID) was meant to create better measurement in online video, it’s not that compatible...