Virtual reality still has much runway to travel before it lands a permanent spot on the media plan. It’s niche.But...
VR
Marketers use augmented reality and virtual reality primarily for entertainment industry stunts, but programmatic AR and VR advertising are showing...
It’s still unclear how 360-degree video or virtual reality will affect media and advertising long-term since many brands and networks...
Jim Butler, president of the Dentsu Aegis digital agency Isobar US, is ready to hit the CES showroom floor even...
The Consumer Electronics Show (CES), which officially kicks off Thursday, is fundamentally a hardware show. It’s a sprawl of new...