Programmatic media buyers care about serving the needs of their advertiser clients. But there’s no reason they can’t also help...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Who Wants Usage? What if streaming TV content...
Retail media is one of the bright spots in the ad industry, leading to the growth of the cottage industry...
These days it seems like there’s an AI tool for everything. Now there’s even an AI tool to manage your...
Guinness is kicking off the largest global campaign in its history to mark its debut as the official beer and...
TikTok isn’t just racing YouTube and Meta to be on every smartphone or mobile device.It has a plan for practically...
TV measurement platform Innovid has a new frequency management product that manages frequency caps across connected TV, mobile and desktop,...
Blockgraph partners with health care data company Datavant to help improve TV measurement for pharma brands without creeping out consumers....
Ad startup Biddeo.io announces its expansion to the US. Its MO is to help advertisers secure social video inventory more...
Recently, a list of the top McDonald's loyalty point holders was analyzed on social media. The leader of the pack...