For the last few years, California's robust privacy law--the California Consumer Privacy Act (CCPA)--contained a partial exemption for business-to-business firms...
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Mountain Dew is the latest brand to venture into the metaverse with a watch party it's hosting for a major...
When Pinger, a startup that develops messaging and communications apps, started experimenting with CTV advertising last year, it learned a...
Earlier this month, Adweek hosted the second annual Creator Visionary Awards at Social Media Week. On May 11, nearly 30...
Adweek's flagship television and streaming event returned for its third year, the first to be held in person since its...
TikTok's Watch History feature allows viewers to see all of the videos they've watched on the platform in the past...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. State Of The Unions “Prestige doesn’t pay the...
When ViacomCBS and Twitter detailed their multiyear global agreement last November, watch parties for original series on subscription streaming platform...
AUCKLAND, Today: MetService/Te Ratonga Tirorangi, New Zealand’s national weather authority and only provider of severe weather warnings, has appointed customer...
AUCKLAND, Today: Shortland St agency Wright Communications’ Nikki Wright has penned a “short and sweet blog/listicle” of five PR trends...