Forrester released its first SSP wave since 2014 last week, and there’s a surprise. The research firm ranked Google –...
Wave
Omnicom Media Group (OMG), Publicis Groupe, and dentsu lead Forrester's media agency Wave report, released today. The research firm evaluated...
Forrester is ranking vendors for the breadth of their capabilities over those with point solutions. And the “jacks of all...
As marketers, we often feel like we’re walking through a minefield, meticulously reviewing analytics and responding to data insights while...
Amid a fashion comeback, Ugg showcases its place in the cultural zeitgeist in the first global campaign by its new...
AUCKLAND/QUEENSTOWN, Today: After ten years in the biz, Pete Whittaker, formerly of Queenstown’s Shotover Media, is back with a bang!...
G/O Media knows all too well about the headwinds facing digital publishers. And it’s betting a contextual targeting offering will...
The second round of ad fraud (and worse) alleged by Adalytics on the part of Google/YouTube provides yet another definitive...
A Prime Video sports docuseries following elite native Hawaiian surfers as they pursue the sport at the highest level? Sign...
In the past week or so, many Google advertiser accounts have been suspended for the first time, and erroneous suspensions...