Brands are feeling some whiplash these days when it comes to consumer behavior. Where just a handful of years ago...
Weapon
Retail media is having a moment. Global spending in the category is expected to hit $ 140 billion in 2024,...
By Ben Kneen, Senior Director, Product Management, Xandr The identity world is fragmented. The death of the third-party cookie is...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
In August, AMC+ landed what has become every streaming service's holy grail: a coveted Verizon partnership. As part of a...