Is Netflix's data dump leaving advertisers in the dumps? What's happening: Recently, Netflix released its first-ever What We Watched engagement...
What’s
Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a...
TV and film writers have officially ended their five-month strike, with union leaders approving an agreement with the Alliance of...
It's been almost a year since the hype surrounding generative AI was unleashed onto unsuspecting creatives across industries. Since then,...
This June/July issue of NZ Marketing features three AI generated images on three separate covers (pictured alongside), printed with innovated...
The ad industry tends to get lost in its own weeds. (Endless consternation about the end of third-party cookies, anyone?)...
CEO of the Out of Home Media Association of Aotearoa, Natasha O’Connor, examines what’s behind the consistent growth of the...
Having time to prepare for major changes is generally regarded as a good thing, both in life and the digital...
It's been an interesting few months for Bud Light, which found itself embroiled in anti-LGBTQ+ criticism and calls for a...
AUCKLAND, Monday: Simon Lendrum writes (in his regular CEO Update column on the Comms Council website): “We’ve just finished yet...