Fan engagement platform ARound partnered with spatial computing and augmented reality localization company Immersal to produce a WebAR solution that...
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When Initiative U.S. CEO Stacy DeRiso joined the IPG media agency in 2021, it was an "interesting time" to assume...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. How Amazon Ads Keeps Winning A recently ballyhooed eMarketer...
Based on the growing flurry of lawsuits against creators, it's clear that many of them are dangerously unaware of the...
In the most deprived communities of New Zealand, one out of every ten Kiwi kids lack the basic necessity of...
Yahoo is letting advertisers buy publisher inventory directly from its demand-side platform via a new product called Backstage, the tech...
Most brands didn't know about Juneteenth until a few years ago, but their Black consumers and employees definitely did. That's...
As upfront week presentations wrap, Adweek's postmortem chats with every ad sales chief continue. We've already spoken with NBCUniversal's Mark...
As upfront week winds down, Adweek is sitting down for postmortems with all the presenting ad sales chiefs, including NBCUniversal's...
Google announced today that it will remove cookies, the tried and true data tracking tech, for 1% of Chrome users...