On Thursday, Yahoo DSP announced new partnerships with Rippl – a co-op of regional grocery and convenience store chains like...
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On Thursday, Yahoo DSP announced new partnerships with Rippl – a co-op of regional grocery and convenience store chains like...
Brands can now buy in-store audio ads through Yahoo. A new partnership between Yahoo and Vibenomics allows advertisers to bid...
Yahoo may have earned itself a stay of execution with The Trade Desk. Plus, TV buyers are clinging to Nielsen...
Yahoo is celebrating the power of creative to drive campaign results. Yahoo Creative, announced at the Cannes Lions Festival, is...
The Trade Desk alerted buyers earlier this week of plans to no longer monetize Yahoo's video after it alleged the...
It’s been nearly a year since Yahoo DSP launched Backstage, its direct-to-publisher connection. It debuted at a time when DSPs...
Yahoo is expanding its identity solutions to CTV media to make it easier for digital marketers to incorporate CTV within...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Yah Or Nah? Can Yahoo be saved? That’s...
Taboola, a global leader in powering recommendations for the open web, has announced it now powers native recommendations for Yahoo’s...