The Super Bowl just got a little bit more aromatic. Downy is returning to the Big Game for the first...
years
Another broadcast president is departing. Kelly Kahl, president of CBS Entertainment, is leaving the network at the end of the...
Minako KentManaging DirectorWhen the pandemic hit, the global marketing team at Japan Airlines (JAL) saw its budget disappear overnight. “It...
Over the years, Adweek has published multiple stories detailing why Singles Day--the biggest shopping day in the world--would ever gain...
Diamond company De Beers has named Academy Award-winning actor Lupita Nyong'o as its brand ambassador, casting her as the star...
The industry has long moved past the idea that advertising only exists in a handful of silos, like TV, print...
Editorial opinion byAllison SchiffManaging EditorAdExchangerRetail media networks (RMNs) and the ad industry are in the honeymoon phase. RMNs are currently...
As we settle into the New Normal phase of the pandemic, we're more dependent than ever on TV, media and...
WELLINGTON, Thursday: Aotearoa’s Semi Permanent festival is returning in October after two years. Taking place in Wellington over three days,...
After a two-year virtual hiatus, Brandweek made its triumphant return to a live stage earlier this month. From Sept. 12-16,...