US cable TV networks are being strangled by cut cords.Research firm eMarketer lowered its US TV ad spend forecast for...
Zenith
Both Publicis Groupe’s Zenith and WPP’s GroupM have lowered their 2017 ad spend forecasts, due to cost-cutting clients and slow...
Agencies are adding new wrinkles to their media-planning processes to make sure campaigns are relevant and informed by expertise across...
Performance agencies are expanding their relationships with big brands as they move more budget to digital and the upper funnel...