“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Year: 2016
"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written...
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. All Eyes On You See that billboard? It sees you, too....
Another independent attribution solution is off the market. SAP said Wednesday that it had purchased Abakus, a move that puts...
In the summer leading up to the 2016 US presidential election, liberal political website ThinkProgress moved from WordPress to Medium....
Neustar has been acquired by a group of investors led by private equity firm Golden Gate Capital for $33.50 per...
FuturePlay Games relies primarily on advertising to monetize. But it had a devil of a time attributing ad revenue to...
Adobe made a big upgrade to its multidevice ad-delivery system Adobe Primetime on Wednesday. The platform, TV Media Management, improves...
Welcome to episode No. 7 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Are ad tech fees still...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....