“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Month: January 2017
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. The Face Of News Facebook introduced its Journalism Project, a program...
In 2016, Mashable got its programmatic house in order. When Chief Revenue Officer Ed Wise joined Mashable last spring, he...
Instagram will allow ads in its Stories section, the company said Wednesday. It also unveiled brand measurement tools. “Over the...
Header bidding, make way: In the next year, more publishers will switch to server-side header bidding. The solution offers clear...
Age is one of digital advertising’s most basic demographic targeting parameters – but most of the age data available across mobile...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Telemetry Down Ad fraud detection firm Telemetry appears to be shutting...
Welcome to episode No. 9 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.Since PubMatic President Kirk McDonald joined...
Facebook updated Dynamic Ads on Tuesday, allowing advertisers to target potential customers based on their interests and intent rather than...