As the video landscape evolves, one thing is clear: CTV is no longer operating as a standalone line item. It is now a foundational component of fully converged, total video strategies. The implications are especially significant for regional and local advertisers. Our new 2026 CTV/OTT Advertiser Survey, conducted by Advertiser Perceptions, underscores just how decisively […]
The post CTV’s Local Moment Has Arrived Thanks To Total TV Convergence appeared first on AdExchanger.
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