Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. TV Friends Sinclair Broadcasting Group, which operates more TV stations than...
Month: January 2017
GroupM exec John Montgomery has been to CES for nearly a decade, but this is his first year attending as...
Jim Butler, president of the Dentsu Aegis digital agency Isobar US, is ready to hit the CES showroom floor even...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Publishers like Bloomberg and The Washington Post have raced to roll out non-intrusive ad formats priced on attention and engagement...
This is the tenth installment of Home Screen, a series of profiles on mobile pubs and apps and the devs who...
TV buyers are used to transacting on GRPs and Nielsen ratings, while digital buyers purchase targeted impressions. That has complicated...
Like other digital publishers, Condé Nast wasn’t immune to the challenges of scaling an upstart, owned-and-operated video property in a...
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Death By Transformation Medium is moving away from the ad-supported publishing...
In a bizarre, unruly year for political advertising, an analysis of 2016 campaign, party and super PAC spending does reveal...