Sinclair Broadcasting Group Proposes TV Ad Co-Op; Some App Pubs Are Stealing App Install Credit

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TV Friends

Sinclair Broadcasting Group, which operates more TV stations than any competitor in America, is pushing the idea of an independent programmatic co-op to aggregate and sell spot TV ads. The idea is similar to NCC Media, a local cable ad network co-owned by Comcast, Cox Media and Time Warner Cable, according to TVNewsCheck. The proposed TV tech is called OxMyx and would be sold via the addressable TV ad firm Visible World. “It’s akin to Ocean Spray or Florida’s [Natural] Growers co-op – structured to help an entire industry grow by reaching new markets,” said Robert Malandra, Sinclair’s VP of advanced revenue development. Sinclair has also pushed industry data collaboration as a way around Nielsen’s iron grip on TV measurement. More.

Another Face Of Fraud

Some malicious app publishers are exploiting an Android loophole to steal attribution credit for app installs, writes Dhiraj Gupta, CTO of the Indian fraud detection software firm MXpresso, in a LinkedIn post. Android lets an app collect attribution data once it’s been opened, not merely installed. But the Android API lets apps on the device register a new install. The gap between “install” and “open” is typically only a matter of seconds, but that’s plenty of time to fire off a fake click. This particular strategy is a drop in the ocean of ad fraud (Gupta estimates it accounts for $15 million or so in India), but it’s a good reminder of the many-headed hydra lurking there. Read it.

The Retail Ouroboros

The digital commerce feast continues. Walmart dropped $70 million this week to snap up ShoeBuy, an online footwear seller, to shore up its $3 billion Jet.com acqusition from August. Marc Lore, the CEO of Jet who now runs Walmart’s ecommerce, tells Recode to expect the brick-and-mortar behemoth to continue buying its way to online market share. Meanwhile, Amazon is reportedly on the short list of companies vying to acquire bankrupt retailer American Apparel.  

Licensed

Hulu will license CBS broadcast and cable channels for its live streaming service launching soon. The network will receive more than $3 per monthly subscriber initially, exceeding the rates it charges traditional pay-TV distributors, for access to channels like CBS Sports Network and Pop. Hulu will also sell Showtime, CBS’s premium subscription network, as an add-on service. Hulu won’t have access to popular primetime CBS shows, which will remain exclusive to CBS’s own streaming service. For consumers, the Hulu service will cost under $40 and include Hulu’s existing video on demand library, said CEO Mike Hopkins. More at WSJ.

But Wait, There’s More!

This post was syndicated from Ad Exchanger.

Programmatic

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