digital advertising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Find Your Audience Some publishers, still reeling from Facebook’s news feed algorithm change, are migrating to YouTube. Hearst, for example, is focusing more efforts on long-form episodic content from flagship magazines like Seventeen, Harper’s Bazaar, Elle and Cosmopolitan, Business Insider’s Tanya Dua reports. Hearst… Continue reading »

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Splitsville The long-term agency-client relationship is fading into the past, as major clients like HSBC, Campbell’s and Ford give up decades-long relationships for a fresher approach. In an interview with The Wall Street Journal, Jim Farley, Ford Motor Co.’s president of global markets, said… Continue reading »

The post Brands Bid Adieu To Long-Time Agencies; TV Budgets Are Safe But Not Secure appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fresh Perspective Oath CEO Tim Armstrong and Unilever CMO Keith Weed are being considered for the top job at WPP Group, Financial Times reports. Armstrong, who ran AOL during its $4.4 billion sale to Verizon and now oversees the combined AOL and Yahoo subsidiary,… Continue reading »

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bespoke Petroleum BP has consolidated its corporate, fuel and castrol marketing business under WPP after an almost year-long review process. The holding company will launch a new unit called Team Energy to provide services for advertising, media, investment, digital, branding, PR and research. Talent… Continue reading »

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Safe Or Sorry YouTube still has a brand safety problem. The media world has had its eyes trained on Facebook for the past month, but CNN reports that more than 300 brands recently ran against YouTube channels featuring violent extremist content, white nationalism, pedophelia… Continue reading »

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Business As Usual WPP’s interim leadership is denying reports that it will break up the company as a result of CEO Martin Sorrell’s exit. “We don’t believe this makes sense,” co-Chief Operating Officer Mark Read told staff in a memo Thursday. “WPP is a… Continue reading »

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