NBCU, Snap Tie Up For Originals; New Ad Fraud Same As Old Ad Fraud

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Networked Television NBCUniversal is putting its $500 million investment in Snap to good use with a joint TV production studio creating scripted Snapchat programs. The studio has already inked a partnership with Donut Studios, which will create short-form shows with 10-second ad breaks. SomeContinue reading »

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Safari Tracking Change Hurts Some Pubs; Google’s Latest TV Push

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Crumbles Apple’s recent policy change to limit cookie-based tracking of Safari users [AdExchanger coverage] is already starting to hit publishers reliant on programmatic. CafeMedia, which sells about half of its inventory programmatically, has seen CPMs on Safari dip 10% or more from expectedContinue reading »

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LinkedIn Embraces Video Advertising; Vox Debuts ‘Explainer’ Ads

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pivot To Video LinkedIn is finally selling video ads: native, autoplay and sound-off. Because LinkedIn has a subscription revenue stream, it hasn’t launched ad products as aggressively as other platforms. But video is increasingly seen as a core social feature. And for LinkedIn theContinue reading »

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Ad Consortium Vs. Ad Coalition; US Men’s Soccer Loss Is Ad Sector’s Loss Too

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Jack Of All Trades A consortium of trade groups pressuring a coalition: It’s like “Inception,” but for ad tech. The ANA, 4As and IAB sent a letter on Thursday to the Coalition for Better Ads asking it to modify its Better Ads Standards toContinue reading »

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Publicis Reorgs Again; BuzzFeed Unveils New Native Tools

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Scrambled Eggs Since its acquisition of Sapient in 2014 [AdExchanger coverage], Publicis Groupe has tried to make business transformation a key service offering. On Wednesday, the group announced its latest reorg to achieve that goal, this time underpinned by a data and technology groupContinue reading »

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Snap Goes ‘Places’; Salesforce Measures Facebook B2B Impact

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Context Is Key Snap launched Context Cards on Tuesday, allowing users to swipe a location-tagged picture for additional information about the place. Partners like Michelin, Foursquare, TripAdvisor and Goop integrate their reviews with Snap so users can get more information before visiting a locationContinue reading »

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Disney’s Ad Tech Ace-In-The-Hole; Amazon To Share Video Data

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stream Dream Disney’s big bet on streaming rests on the shoulders of BamTech, a video streaming and ad tech firm spun out of Major League Baseball’s Advanced Media division in 2015. BamTech signed a series of early streaming deals with clients like WWE, HBO,Continue reading »

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Snap Keeps A Clean Nose; Facebook Russia Ad Fallout Looms

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brownie Points Despite being a smaller part of their revenue picture, Snap offers brands and publishers one thing Google and Facebook do not: a social media environment essentially free of “fake news.” Facebook and Google spread content further, but Business Insider’s Mike Shields arguesContinue reading »

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Amazon Attracts Header Bidding Interest; Advertisers Avoid Online Pirates

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Live To Server-To-Server Amazon is seeing strong early adoption for its server-to-server Transparent Ad Marketplace offering. That’s partially because server-to-server bidding is nascent (Google’s version is in pilot testing until 2018). But Amazon also has unique supply and gets strong consideration from publishers andContinue reading »

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Agency Holdcos Have Existential Crisis; Ad Tech Leaders Pull Further Ahead

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. C-Suite Discontent Advertising technology and media automation remain largely disconnected from the C-suites of many major businesses, even among CMOs, reports Marketing Week. “We have become experts on the top of a pinhead,” said Martin Cass, CEO of MDC Partners and Assembly, at anContinue reading »

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