Roku Ad Biz Skyrockets; Pandora Makes A Programmatic Promise

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OTT Hypergrowth Roku’s ad business is growing fast, representing about three-quarters of its total platform revenue in 2017. In its Q4 earnings, the company said 2017 platform revenue grew 115% to $225 million, meaning Roku made roughly $168 million in ad revenue last year.Continue reading »

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Facebook’s Declining Share Of Total Media Consumption; Another Call For A ‘Big Tech Break-up’

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Strike A Happy Media Digital media consumption grew 13% last year, according to an examination of Nielsen Digital Content Ratings by Pivotal Research analyst Brian Wieser. Verizon, Amazon, Snapchat and Twitter were relatively flat in terms of their share of digital media consumption fromContinue reading »

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Did Russian Meddlers Use A Bidder?; How GDPR Treats Email Addresses

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Self-Serve Subterfuge DOJ special counsel Robert Mueller’s indictment of 13 Russian nationals sheds more light on how the Russia-backed Internet Research Agency used ad-buying tools from Facebook and other social platforms to influence US voters. “Defendants made various expenditures … including buying political advertisementsContinue reading »

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Google AMP Drives More Publisher Traffic; New NYT Team Will Activate Data For Brands

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AMPed Up Google is referring a greater share of publishers’ mobile traffic than it once did. Consumers get 18% of their mobile traffic from AMP, up from 16% last year, according to a report from Chartbeat. Meanwhile, traffic from Facebook Instant Articles was downContinue reading »

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Snap Parts With Sales Chief; Facebook Youth In Decline?

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snaplash Snap sales VP Jeff Lucas, formerly Viacom’s ad sales chief, has left the building, Cheddar reports. Snap had a nice stock bounce, too, after it beat Q4 revenue projections, but the company’s next phase of potential growth will largely be in new hands.Continue reading »

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CPGs Make Data Inroads; Agency Jobs In Decline?

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CPGs Make Data Inroads CPG brands like P&G and Clorox are starting to crack the code on digital spending, according to a report from L2. CPGs are getting smarter about using data-rich channels like search, where they can capture intent. By bidding on cheaperContinue reading »

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Facebook Copies Snapchat Again; YouTube Admits Filter-Bubble Problem

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Sincerest Form Of Flattery Facebook appears to be testing another Snapchat product clone, this time of Snap Maps, a mapping feature allowing users to view and share Stories posts based on location. Earlier this month, Instagram also added a carousel format tripling theContinue reading »

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Google Called Out Over Fraud Refund Practices; Nielsen’s Plan To Track Product Placements

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Fraud Refunds The ad management company AdTrader published a Medium post encouraging publishers to join its class-action lawsuit against Google. Back in December, AdTrader sued Google over almost $500,000 in publisher ad revenue it says the ad platform giant improperly seized. The companyContinue reading »

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Instant Karma For Instant Articles?; More Browsers Hop On The Ad Blocker Bandwagon

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gone In An Instant More than half of Facebook’s 72 original Instant Articles publisher partners are no longer using the platform’s fast-loading mobile article format, according to the Columbia Journalism Review. After analyzing 2,308 links posted to publishers’ pages during one day last month,Continue reading »

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Amazon Keeps Alexa Quiet; Telstra Writes Off Its Ooyala Investment

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pitch-Perfect How did Amazon make sure that the tens of millions of Alexa-enabled devices in living rooms around the country didn’t activate during its Super Bowl ad featuring Alexa? It turns out, Amazon has been working on ways to keep Alexa from being activatedContinue reading »

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