Pubs Turn To YouTube; Google Gains From GDPR

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Find Your Audience Some publishers, still reeling from Facebook’s news feed algorithm change, are migrating to YouTube. Hearst, for example, is focusing more efforts on long-form episodic content from flagship magazines like Seventeen, Harper’s Bazaar, Elle and Cosmopolitan, Business Insider’s Tanya Dua reports. HearstContinue reading »

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Brands Bid Adieu To Long-Time Agencies; TV Budgets Are Safe But Not Secure

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Splitsville The long-term agency-client relationship is fading into the past, as major clients like HSBC, Campbell’s and Ford give up decades-long relationships for a fresher approach. In an interview with The Wall Street Journal, Jim Farley, Ford Motor Co.’s president of global markets, saidContinue reading »

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Tim Armstrong, Keith Weed Eyed For WPP’s Top Job; Amazon Nixes Google PLAs

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fresh Perspective Oath CEO Tim Armstrong and Unilever CMO Keith Weed are being considered for the top job at WPP Group, Financial Times reports. Armstrong, who ran AOL during its $4.4 billion sale to Verizon and now oversees the combined AOL and Yahoo subsidiary,Continue reading »

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WPP Goes ‘Bespoke’ For BP; Unlockd Vs Google

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bespoke Petroleum BP has consolidated its corporate, fuel and castrol marketing business under WPP after an almost year-long review process. The holding company will launch a new unit called Team Energy to provide services for advertising, media, investment, digital, branding, PR and research. TalentContinue reading »

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Paywall Fever; Programmatic Agencies Find Niche With Direct-To-Consumer Brands

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Membership Has Its Privations A paywall and digital subscription craze has swept newspapers, magazines and new media companies in the past year, but many “will soon realize the size of their ‘real audience’ and will soon realize that they don’t pass the ‘value forContinue reading »

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Cambridge Analytica Shuts Down; Oath Reportedly Scans Email For Transaction Data

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. End Of An Error Cambridge Analytica has shut down. “The Company is immediately ceasing all operations and the boards have applied to appoint insolvency practitioners Crowe Clark Whitehill LLP to act as the independent administrator for Cambridge Analytica,” the company said in a statement.Continue reading »

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FTC Back To Full Power; Splitsville For Kantar And WPP?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. FTC OK Go The Federal Trade Commission is finally at full power. More than a year into Trump’s presidency, the Senate voted Friday to confirm a full new slate of commissioners: three Republicans and two Democrats. It was in the nick of time. ActingContinue reading »

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Google Dodges Privacy Scrutiny; Fiscal Wonk Sues Facebook Over Likeness In Crypto Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Other Giant Google deserves some of the flack that Facebook is almost exclusively catching in the wake of its Cambridge Analytica scandal, writes Christopher Mims for The Wall Street Journal. Mims argues that Google has lax standards for merging data between its variousContinue reading »

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YouTube Still Has A Problem; ANA Resists US Privacy Legislation

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Safe Or Sorry YouTube still has a brand safety problem. The media world has had its eyes trained on Facebook for the past month, but CNN reports that more than 300 brands recently ran against YouTube channels featuring violent extremist content, white nationalism, pedopheliaContinue reading »

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WPP Denies Break Up; Court Tosses Axel Spring Suit

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Business As Usual WPP’s interim leadership is denying reports that it will break up the company as a result of CEO Martin Sorrell’s exit. “We don’t believe this makes sense,” co-Chief Operating Officer Mark Read told staff in a memo Thursday. “WPP is aContinue reading »

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