digital advertising

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Verify Or Bust Verizon’s five-month YouTube boycott is coming to an end, but that doesn’t mean the telco is relaxing its push for better measurement standards. The telco brought on Integral Ad Science and is testing its ability to monitor YouTube, Chief Media Officer… Continue reading »

The post Verizon Ends YouTube Boycott; LinkedIn Loses Lawsuit On Social Data Mining appeared first on AdExchanger.

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Box Analytics Walmart is angling to be the next big ecommerce and ad platform. The retailer grew its ecommerce business more than 60% this year (though largely through acquisition) and expanded the number of ads from third-party sellers on its site, CNBC reports.… Continue reading »

The post Wal-Mart Expands Ad Business; Facebook Adds Foot Traffic Retargeting appeared first on AdExchanger.

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. E-Tail Wars Wal-Mart is in talks to acquire beauty subscription startup Birchbox, Recode reports. The retail giant has been on something of an M&A tear under US ecommerce chief Mark Lore, most recently with its July purchase of men’s ecommerce retailer Bonobos for $310… Continue reading »

The post Wal-Mart Pursues Birchbox; Blockchain Inches Forward appeared first on AdExchanger.

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Close To Home Facebook launched an ad product for real estate brokers and home sellers to retarget users who search property listings. By connecting Facebook’s ad platform to a brokerage’s search data, the brokerage can resurface homes on Facebook and Instagram. “Real estate is… Continue reading »

The post Facebook Bets On The Real Estate Market; Companies Get Stuck In The Facebook/Google/Amazon Shadow appeared first on AdExchanger.

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snapping Back Some investors might be down on Snap, but WPP sure isn’t. CEO Martin Sorrell told CNBC that the the holding company is doubling its Snapchat spend, from $100 million in 2016 to $200 million this year. Despite that vote of confidence, Sorrell… Continue reading »

The post WPP Doubles Down On Snapchat; Google Tests Snapchat-Like Search Results appeared first on AdExchanger.

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Jeff Green Speaks The Trade Desk CEO Jeff Green takes the duopoly down a notch in an interview with Business Insider’s Mike Shields. “Google is one of the greatest inventions in my lifetime. But, if you think about it, 70% of their P&L is… Continue reading »

The post The Trade Desk CEO Jeff Green Disparages The Duopoly; The New York Times Expands With Programmatic appeared first on AdExchanger.

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gone In Six Seconds Fox is selling experimental six-second ad spots for its Teen Choice Awards show this month. The units are going for as high as $75,000, buyers tell The Wall Street Journal, although the strong early pick-up is in large part “due… Continue reading »

The post Fox Is Selling Six-Second Ad Spots; Facebook Prioritizes Fast-Loading Links appeared first on AdExchanger.

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. MeTube YouTube is sweetening the pot for publishers by bundling its back-end video player with free video streaming and analytics, as well as control over ad inventory for videos streamed on YouTube.com, Ad Age reports. Consolidating video services with YouTube will also mean visibility… Continue reading »

The post YouTube Sweetens The Pot; Marketing Services Crop Up Around Amazon appeared first on AdExchanger.

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Alexa, Buy Me An Ad The industry has long been hoping for a contender to the duopoly, and many believe that company is Amazon. The ecommerce giant, which has made its ambitions in advertising clear, has broadened into home devices, search (where the giant… Continue reading »

The post Amazon’s Ad Ambition Concerns The Sell-Side; Northwestern University Studies Ad Sentiment appeared first on AdExchanger.

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Oh No TT Oath, the combined AOL-Yahoo entity under Verizon, will be a $10 billion asset for the parent company by 2020, said VP and CFO Matthew D. Ellis on the company’s second-quarter earnings call on Thursday. “Nothing that’s happened since we closed has… Continue reading »

The post Oath Will Be A $10B Asset By 2020; Evidon Sold For $50M appeared first on AdExchanger.