digital advertising

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Short-LIVEd Is Facebook already pulling back on its Live video product? The platform, which spent $50 million last year paying publishers and celebrities to create Live video, is unlikely to renew those contracts, reports Recode’s Kurt Wagner. According to the report, Facebook may now have its… Continue reading »

The post Facebook May Be Pulling Back On Live; The New York Times Releases 2020 Group Report appeared first on AdExchanger.

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dynamic Commerce Salesforce has integrated its Commerce Cloud with Facebook Dynamic Ads. The integration will ensure that brands using Commerce Cloud will show “the most relevant, in-the-moment product ads in their Facebook or Instagram feeds,” Salesforce wrote in a blog post. Commerce Cloud will connect advertisers’… Continue reading »

The post Salesforce Brings Commerce Cloud To Facebook; GroupM Wary Of Nielsen Total Content Ratings appeared first on AdExchanger.

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Connected TV Ads: Exhausting A recent Toyota campaign marked the first time the dealer group “held any kind of media accountable to physically going into a dealership,” Kate Kaye reports at Ad Age. But the process involved a thicket of intermediaries that limited the scope of… Continue reading »

The post Toyota Ties Ads To Dealership Visits; Annalect Arms Employees With mPlatform Talking Points appeared first on AdExchanger.

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Face Of News Facebook introduced its Journalism Project, a program to build news media inroads and collaborate with publishers on product development. The social platform has been hammered recently for undervaluing publisher concerns and promulgating “fake news” during the election. Among the pledges here is… Continue reading »

The post Facebook Works On Its Publisher Relationship; Twitter Gives Up On Dashboard appeared first on AdExchanger.

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Telemetry Down Ad fraud detection firm Telemetry appears to be shutting down, according to The Drum’s Ronan Shields. Telemetry was an early riser in the anti-fraud cottage industry, though AdExchanger sources say it struggled as the competitive field grew. The company is perhaps best known for… Continue reading »

The post Telemetry Appears To Be Shutting Down; Borrell Associates Predicts $1.4B In Political Ad Spend appeared first on AdExchanger.

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mayer Off The Board Yahoo’s board is going to have some notable absences after Verizon completes the acquisition of its operating business. Yahoo’s embattled CEO Marissa Mayer will step down from the board — along with five other members. It should be noted that these resignations… Continue reading »

The post Marissa Mayer Is Off Yahoo’s Board; Leo Burnett Hires media Exec Andrew Swinand appeared first on AdExchanger.

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Feed The Beast Facebook’s Andrew Bosworth doesn’t think we use our smartphones – er, Facebook – enough. The VP of ads and business has plans to “hyperlocalize” the Facebook experience, making it a destination for users to do everything from buy tickets to order food, he… Continue reading »

The post Facebook’s Andrew Bosworth Aims To Hyperlocalize Facebook; An Open-Source SDK Is appeared first on AdExchanger.

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TV Friends Sinclair Broadcasting Group, which operates more TV stations than any competitor in America, is pushing the idea of an independent programmatic co-op to aggregate and sell spot TV ads. The idea is similar to NCC Media, a local cable ad network co-owned by Comcast,… Continue reading »

The post Sinclair Broadcasting Group Proposes TV Ad Co-Op; Some App Pubs Are Stealing App Install Credit appeared first on AdExchanger.

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Death By Transformation Medium is moving away from the ad-supported publishing model announced last year, without indicating what will replace it. The company has eliminated 50 jobs and closed its offices in New York and D.C. In a blog post, CEO Ev Williams said the company… Continue reading »

The post Medium Moves Away From Ad-Supporting Publishing; Pandora Launches New Ad Formats appeared first on AdExchanger.

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sad Emoji? Did ad tech investment activity deflate in 2016? According to the Financial Times and CB Insights, funding dropped 33%, from $3.2 billion to $2.2 billion. The FT’s sources attribute this supposed slump to that persistent bogeyman, the Facebook-Google duopoly, which “own large chunks of… Continue reading »

The post Ad Tech Investment Dropped In 2016; Brian O’Kelley Defends Ad Tech appeared first on AdExchanger.