JPMorgan Chase Builds Tech For YouTube Screening; EU Weighs New Regulations Around Data

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OurTube JPMorgan Chase isn’t satisfied with YouTube’s brand safety review, so it’s taking matters into its own hands. The bank’s in-house programmatic team has begun to whitelist channels where it can buy media at scale, Business Insider reports. With 17 filters, the bank usesContinue reading »

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The Year In Digital Advertising; Brand Safety Flubs Loom In 2018

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Happy New Year To those of you who enjoyed some downtime over the holidays, welcome back to work. 2017 brought many changes to digital advertising, and AdExchanger has recapped them over the past week. It was a year in which brand safety dominated theContinue reading »

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Quartz Adopts Anti-Programmatic Stance; Agency Pitch Frenzy Siphons Talent

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Programmatic Pushback The news company Quartz released a memo on Thursday laying out an anti-programmatic stance on advertising. “In a bygone era, advertisers wished to align with and support what they perceived as quality content,” writes Quartz publisher Jay Lauf. “That idea has erodedContinue reading »

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Snapchat’s Creative Innovation; Google’s Lead In Mapping Tech

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Creative Innovation Snap unveiled a new ad format: sponsored animated filters, which are branded augmented-reality lenses for its outward-facing camera. Dunkin Donuts launched the first campaign using the format Thursday. Snap, which claims 3 billion snaps using animated filters are created on its platformContinue reading »

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German Regulator Eyes Facebook Data Collection; The Guardian’s Monetization Odyssey

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sprechen Sie Data? Germany’s top antitrust enforcer is going after Facebook with a new interpretation of competition law. According to German officials, Facebook is abusing its power as the dominant social media platform in the region, where it has more than 90% market share,Continue reading »

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Bloomberg Debuts Twitter Streaming News Service; Facebook Demotes ‘Engagement Bait’

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Time Is Now Bloomberg went live Monday with TicToc, its 24-hour streaming news service on Twitter. The channel will stream a mix of original Bloomberg newsroom programming and curated video and other content drawn from Twitter users. Rather than selling ad space likeContinue reading »

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P&G Appoints Peltz; Refinery29 Cuts Staff

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Peltz On Board After winning a November recount, activist investor Nelson Peltz has been named to the P&G board. In a letter to shareholders, company Chairman and CEO David Taylor said Peltz will become a P&G director as of March 1. He added thatContinue reading »

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Pandora Shakes Up Ad Model; Google Named In Ad Refund Suit

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pandora’s Music Box Pandora now allows nonsubscribers to listen to music on demand after watching a 15-second video ad, a major change to its service and revenue model. Pandora’s 73 million unpaid US users cited song selection as their top request last year, andContinue reading »

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Publishers Reduce SSP Partners; Facebook Monetizes WhatsApp

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Year’s Diet Vendor culling is real, at least on the sell side. And the advent of GDPR will likely shrink the vendor communiy even more [AdExchanger coverage]. But this year, publishers cut the number of supply-side platforms they work with by 20% onContinue reading »

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Rubicon Joins First-Price Auction Club; Diageo Is Latest Brand To Demand More Transparency

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. First Price, So Nice Next month, Rubicon Project will begin offering two flavors of first-price auctions, CTO Tom Kershaw shared in a blog post Monday. The exchange will select the winner of an auction on a first-price basis. From there, buyers will have twoContinue reading »

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