We Must Fix The Runaway Infrastructure Chain Before It Derails The Programmatic Market

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ian Davidson, vice president of platform demand at OpenX. Why would exchanges add to their enormous server-farm costs by sending multiple bid requests to a single demand-side platform (DSP) for the same impression opportunity?Continue reading »

The post We Must Fix The Runaway Infrastructure Chain Before It Derails The Programmatic Market appeared first on AdExchanger.

Read more

Calculating Your Calculated Risks

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nathan Carver, chief technology officer at Amnet Group US. Investment in new product development is the single strongest predictor of a company’s future value. It’s for this reason that successfulContinue reading »

The post Calculating Your Calculated Risks appeared first on AdExchanger.

Read more

Comic: Attribution Jenga

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware (Part I) AdExchanger: Enter Malware (Part II) AdExchanger: Enter Malware (Part III) AdExchanger: Enter Malware (The Conclusion) AdExchanger: Angels And Startups AdExchanger: Rumble In Arbitrage PlazaContinue reading »

The post Comic: Attribution Jenga appeared first on AdExchanger.

Read more

Disney Victorious In Fox Bidding War; Epsilon Hits A Rough Patch

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Claws Down The bidding war between Comcast and Disney for 21st Century Fox’s entertainment assets has finally come to an end, with Comcast backing down after Disney’s $71.3 billion counterbid. Comcast will focus instead on beating Fox to acquire Sky, the British satellite TVContinue reading »

The post Disney Victorious In Fox Bidding War; Epsilon Hits A Rough Patch appeared first on AdExchanger.

Read more

The Big Story Podcast: Acquisition Mania

This is a new podcast from AdExchanger. It will be available wherever you subscribe to podcasts.  If acquisition volume in ad land isn’t up substantially, acquisition value is. JEGI noted in its recent H1 2018 report that value is up 43% from 2017, totaling $140 billion. In the second episode of “The Big Story,” theContinue reading »

The post The Big Story Podcast: Acquisition Mania appeared first on AdExchanger.

Read more

Publicis Blames Weak Q2 On GDPR Confusion

Publicis Groupe’s performance dipped in Q2 as clients pulled programmatic spend in response to GDPR. Organic growth was down 2.1% for the quarter and 0.4% for the half-year. Net revenues for the first half of the year dropped 8.2% to $5 billion. In Europe, net revenues were down 3.6% YoY to $745 million. Overall, PublicisContinue reading »

The post Publicis Blames Weak Q2 On GDPR Confusion appeared first on AdExchanger.

Read more

Navigating Location Data’s Ethical Minefield

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Thomas Walle, co-founder and CEO at Unacast. Data is the lifeblood of the internet economy, and that’s unlikely to change. But questions of privacy are more frequent and louder thanContinue reading »

The post Navigating Location Data’s Ethical Minefield appeared first on AdExchanger.

Read more

Why AT&T-Backed AppNexus Is Making A Move On Connected TV

AppNexus launched the first video advertising product for its demand-side platform (DSP) in late 2015. Over the next two years it built out its video offering to include a supply-side platform (SSP) solution, a video ad server, a video header bidding product and a connected-TV marketplace. With its acquisition by AT&T expected to close laterContinue reading »

The post Why AT&T-Backed AppNexus Is Making A Move On Connected TV appeared first on AdExchanger.

Read more

DTC Brands Do It In-House; Europe Slaps Google

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Direct Control Direct-to-consumer upstarts are giving established brands a run for their money, and are also wreaking some havoc in the agency world. That’s because DTC brands are for the most part digitally native and do their advertising in-house. Despite its $1 billion acquisitionContinue reading »

The post DTC Brands Do It In-House; Europe Slaps Google appeared first on AdExchanger.

Read more

FTC Says It Can’t Penalize Data Rule Breakers

Federal Trade Commission members said during a House hearing Wednesday that the FTC does not have the authority to adequately punish companies that misuse consumer data. Several data privacy scandals over the last year and a half prompted the House Energy and Commerce Committee hearing. Equifax’s data breach in 2017, for example, released personal informationContinue reading »

The post FTC Says It Can't Penalize Data Rule Breakers appeared first on AdExchanger.

Read more