From Google To Jigsaw: The Jonathan Bellack Exit Interview

After 14 years at Google and DoubleClick, ads vet Jonathan Bellack has joined Alphabet-owned Jigsaw as its first-ever director of product. Google created Jigsaw as a technology incubator with the mission of using technology to make the internet safer. Jigsaw’s projects have protected news organizations from toxic comments, gave readers uncensored access to sites andContinue reading »

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As Buyers Move Away From Private Auctions, How Should Publishers Adapt?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Sara Badler, senior vice president of programmatic revenue and strategy at Dotdash. It seems like every quarter a new programmatic transaction type or deal comes into play and the market must quickly adapt. Concepts suchContinue reading »

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In-Housing Can Give Creative The Data It Needs To Thrive

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Daniel Meehan, CEO at PadSquad. Sharing data between agency partners is critical, though not as common as one would assume. But marketers need easy access to data for better creative,Continue reading »

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Nielsen Parses Cord Cutting Groups; P&G Tries Out DTC Marketing Moves

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snip Snip The number of cord-cutter households has jumped 50% to 16 million in the past eight years, according to a Nielsen study. That means 14% of Americans are watching TV over-the-top as more people ditch their cable subscriptions for cheaper streaming devices. NielsenContinue reading »

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Everyone Is Dreaming Of Streaming These Days, But Netflix Isn’t Sweating It

Attention, broadcasters, SVOD services and tech companies in the midst of launching a streaming subscription service (or thinking about it): Netflix doesn’t consider you to be competition. “We compete so broadly with all of these different providers that any one provider entering only makes a difference on the margin,” Netflix CEO Reed Hastings said ThursdayContinue reading »

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Civis Launches Creative Focus As Brands Bring Data To Pre-Campaign Strategy

The analytics startup Civis was founded in 2013 with roots in political data and targeting and has since transitioned to commercial business, where advertisers are less familiar with testing messages to sway public opinion. Most big brands rely on panels or focus groups, which “have a lot of contamination” because more people self-select into groupsContinue reading »

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How Dating App Company The Meet Group Gets Live-Streaming To Pay Off

In less than two years, The Meet Group managed to diversify its revenue from a near total dependence on programmatic advertising to a healthy mix of ads, in-app purchases and subscriptions. “I’d say 90% of our revenue was ad-driven before we started to shift,” said Geoff Cook, CEO of The Meet Group, which owns aContinue reading »

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How Twitter Will Ensure Brand Safety For Video Advertisers In 2019

As Twitter’s video ad business grows, so does the amount of user-generated content on its platform. The challenge for Twitter, and brands that advertise on it, is to keep brands safe from, well, the Internet. In April 2018, 50% of Twitter’s business came from video advertising – and that still holds true today. In Q1Continue reading »

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New Agency Review At P&G; NYT Revenue Grew After It Killed Open Exchange Sales In Europe

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A New Review Procter & Gamble is running a round of internal bids in an effort to cut marketing costs and bring more services in house. Rather than launch a formal review, P&G has asked its incumbent agencies, Carat and Hearts & Science, toContinue reading »

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