Alphabet’s revenue rose 19% YoY to $38.9 billion in Q2.
Much of that came from Google of course, whose ad revenue hit $32.6 billion in Q2, up 16% YoY.
Within the ad revenue category, Google network member revenues, which includes programmatic display and video, grew 9% to $5.3 billion.
Impressions across Google network members increased 11% YoY but was flat quarter over quarter, and cost-per-impressions declined 1% YoY but increased 5% sequentially.
Meanwhile, revenue for Google-owned sites, including search and YouTube, rose 18% YoY to $27.3 billion.
Paid clicks on Google properties rose 28% YoY and 6% sequentially. But cost-per-clicks declined 11% YoY and declined 1% sequentially.
More to come.
This post was syndicated from Ad Exchanger.