Google’s Q2 Ad Revenue Hits $32.6B

Alphabet’s revenue rose 19% YoY to $38.9 billion in Q2.

Read the release.

Much of that came from Google of course, whose ad revenue hit $32.6 billion in Q2, up 16% YoY.

Within the ad revenue category, Google network member revenues, which includes programmatic display and video, grew 9% to $5.3 billion.

Impressions across Google network members increased 11% YoY but was flat quarter over quarter, and cost-per-impressions declined 1% YoY but increased 5% sequentially.

Meanwhile, revenue for Google-owned sites, including search and YouTube, rose 18% YoY to $27.3 billion.

Paid clicks on Google properties rose 28% YoY and 6% sequentially. But cost-per-clicks declined 11% YoY and declined 1% sequentially.

More to come.

This post was syndicated from Ad Exchanger.

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