Russia Who? Facebook Beats Q3 Earnings, Grows MAUs And DAUs And Doubles Down On Video

AdExchanger |

A stark juxtaposition: At the same time Facebook’s general counsel was getting grilled by members of Congress in Washington, DC, on Wednesday about how the platform was abused by Russian election meddlers, Facebook beat revenue expectations for the third quarter. Ad revenue was up 49% YoY, from $6.8 billion to just over $10 billion. MobileContinue reading »

The post Russia Who? Facebook Beats Q3 Earnings, Grows MAUs And DAUs And Doubles Down On Video appeared first on AdExchanger.

Read more

Twitter Shows Signs Of A Turnaround And Starts Alpha Testing Programmatic Buying

AdExchanger |

After a string of lackluster quarters, Twitter seems poised for a rebound and potential profitability, with early plans to launch RTB buying capabilities on its platform – but it’s still slow going. Although the company beat revenue expectations for the third quarter Thursday with $590 million, that number was down 4% year over year fromContinue reading »

The post Twitter Shows Signs Of A Turnaround And Starts Alpha Testing Programmatic Buying appeared first on AdExchanger.

Read more

Almost Three Years Later, Publicis Is Still Explaining Its Positioning With Sapient

AdExchanger |

Publicis is still clearing up confusion among its employees, clients and investors about its offering and value prop since it acquired Sapient in early 2015. “We are currently making sure our model is clear for everyone,” CEO Arthur Sadoun said on the company’s third-quarter earnings call Thursday. “We have to start with our people soContinue reading »

The post Almost Three Years Later, Publicis Is Still Explaining Its Positioning With Sapient appeared first on AdExchanger.

Read more

Snap Misses Revenue Expectations And Struggles To Grow Its User Base

AdExchanger |

Snap again came in below analysts’ expectations for its Q2 earnings announced on Thursday. Year-over-year, revenue grew 153% to $181.7 million in Q2 and 200% to $331 million for the half year. Quarter-over-quarter, revenue was up roughly 21%. Analysts expected Q2 revenue to clock in at $186 million. Daily active users (DAUs) grew 21% year-over-yearContinue reading »

The post Snap Misses Revenue Expectations And Struggles To Grow Its User Base appeared first on AdExchanger.

Read more

User Counts And Revenue Tumble At Twitter

AdExchanger |

Twitter’s revenue and user growth story – especially US user growth – is grounded in a harsh reality. Overall revenue for the quarter came in at $574 million, down 5% year over year. Ad revenue was also down 8% on a YoY basis, clocking in at $489 million. This is the third quarter in aContinue reading »

The post User Counts And Revenue Tumble At Twitter appeared first on AdExchanger.

Read more

Facebook Outlines Messenger Advertising Plans, But Remains Focused On Video

AdExchanger |

Facebook is pretty much minting money at this point. Despite concerns over ad load maxing out in the news feed, Facebook posted revenue of $9.32 billion for the second quarter, up 45% year over year from $6.43 billion. Mobile ad revenue at $8 billion was responsible for the vast majority of Facebook’s overall revenue inContinue reading »

The post Facebook Outlines Messenger Advertising Plans, But Remains Focused On Video appeared first on AdExchanger.

Read more

Publicis And Omnicom Preach Business Transformation In H1 Earnings

AdExchanger |

Both Publicis Groupe and Omnicom focused on the need to transform their clients’ businesses and their own during their respective Q2/H1 earnings on Thursday. “We want to be the leader in marketing and business transformation,” Arthur Sadoun told investors on his first-ever earnings call as Publicis Groupe CEO. “Our clients need to transform.” Publicis sawContinue reading »

The post Publicis And Omnicom Preach Business Transformation In H1 Earnings appeared first on AdExchanger.

Read more