May 11, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Big Story: BuzzFeed’s First Earnings (OMG) And The DL On Google’s ESP

For years, venture-backed media was buzzy and seductive, with sky-high valuations based on the idea that savvy online publishers could crack the code of digital or develop a formula for going viral. Following a spate of rapid consolidation into just a few major players, BuzzFeed was the only one among them to go public, withContinue reading »

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