Hurdl Is Using Wearables To Make Concert Marketing D2C

Aside from dedicated fans, most people who show up to a concert never hear from the band again. That fleeting relationship poses a challenge for musicians. How can they get people to come to their next concert? Or buy merch? Hurdl is solving that problem with connected LED wristbands, which live event attendees activate usingContinue reading »

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BuzzFeed CEO Talks Roll-Up; Insta Cracks Down On Fake Activity

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Digital Media Roll-Up In an interview with The New York Times, BuzzFeed CEO Jonah Peretti mused about a possible roll-up digital of digital media companies. The obvious candidates would include BuzzFeed, Refinery29, Vox Media and Group Nine. Benefits could include larger payments from socialContinue reading »

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iHeartMedia To Acquire Programmatic Radio Platform Jelli

Radio giant iHeartMedia said Monday it will acquire programmatic radio platform Jelli. Terms of the deal were not disclosed. iHeartMedia has been working with Jelli since 2015 to power its private marketplace, SoundPoint, which represents programmatic inventory on its 850 broadcast radio stations. Jelli also powers Katz Expressway, the independent programmatic marketplace run by radioContinue reading »

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Is The IAB’s Consent Framework In Trouble?

The IAB Europe’s GDPR Transparency and Consent Framework – which many ad tech companies now depend on to pass user consent strings – could be on shaky legal ground. On Nov. 9, France’s data protection authority, the Commission nationale de l’informatique et des libertés (the CNIL), issued a warning against a small French ad tech company calledContinue reading »

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Zenith Forecasts Slower Programmatic Media Growth As Data Costs Go Up

Global programmatic advertising will grow by more than $13 million next year and the year after, but its growth rate has stalled and it’s making slower-than-expected headway in taking share from non-programmatic media, according to Zenith’s 2018 Programmatic Marketing Forecast published Monday. Programmatic display advertising will clear $70.2 million this year, according to the report,Continue reading »

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Next Stop, Brand Lift: DTC Sofa Startup Burrow Sees Success With Subway Ads

Digitally-native direct-to-consumer brands are super-smart performance marketers, but they also appreciate the importance of branding – and they’ve been spending big on out-of-home advertising, particularly in the New York subway system. “The MTA is very excited,” said Erica Amatori, director of marketing at Burrow, a less than two-year-old DTC customizable sofa brand headquartered in Manhattan. “They’veContinue reading »

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OTT? CTV? OMG What’s The Difference?

Everyone wants to talk about over-the-top (OTT) and connected TV (CTV) right now, but they’re often confused for one another. They’re also used interchangeably by many marketers, brands, and sometimes, by the most erudite reporters. With all the TLAs (three letter acronyms) we love to employ in this industry, we thought it’d be a goodContinue reading »

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What We’ve Already Learned From Direct-To-Consumer Companies

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. The direct-to-consumer (DTC) space may have begun with Warby Parker, Dollar Shave Club and other pioneers, but it is populated today with brandsContinue reading »

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CTV: Why The Time Might Be Right For B2B Marketers

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jacob Beck, associate director of programmatic at DWA Media, a Merkle company. B2B marketers are usually last to play with fancy new ad tech toys. Cross-device matching, data management platforms, header bidding – all the good stuffContinue reading »

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Post-Election Takeaways On Dem Ad Strategies; BuzzFeed’s Big Bet On Commerce

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Online, Off The Fence Liberal media buyers and advocacy groups who say online advertising proved its worth in this year’s midterm elections are pressing for Democrats to ramp up their digital spend for the next presidential cycle, reports the Associated Press. Democrats outspent RepublicansContinue reading »

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