Podcast: The Rise Of B2B

The B2B marketing discipline, worth some $120 billion in annual spending, is in flux. Brands like Microsoft, John Deere, HP, GE and Adobe have migrated from a one-size-fits-all approach to one that is far more targeted. This week on the podcast, we cover the impact of new methodologies, technologies and data on enterprise marketing, withContinue reading »

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Google’s Q2 Ad Revenue Hits $32.6B

Alphabet’s revenue rose 19% YoY to $38.9 billion in Q2. Read the release. Much of that came from Google of course, whose ad revenue hit $32.6 billion in Q2, up 16% YoY. Within the ad revenue category, Google network member revenues, which includes programmatic display and video, grew 9% to $5.3 billion. Impressions across GoogleContinue reading »

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Digitally Native Companies Spent $1 Billion To Dominate NBCUniversal’s TV Upfront

Digitally native companies made nearly $1 billion in commitments during this year’s upfront, making them the biggest advertiser category in NBCUniversal’s $7 billion upfront, the company said during its Q2 earnings Thursday. The digitally native category includes the “FAANG” companies (Facebook, Apple, Amazon, Netflix, Google) as well as direct-to-consumer companies like Peloton, NBCU’s CEO SteveContinue reading »

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The Big Story: Ad Tech Fight Club

Ad tech titans face off with each other this week as The Trade Desk takes a stand against Google, the FTC fines Facebook and TikTok… well, I suppose its denizens talk about invading #Area51. First up, Sarah Sluis broke wide open a scuffle about standards – namely, how will Google’s exchange bidding product be definedContinue reading »

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Choose Your Own Advertising? What Interactive Content Could Mean for Digital Advertising

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jeremy Hines, an executive at Infinitive. The rise of interactive programming has raised eyebrows in media circles. Netflix’s choose-your-own episode of “Black Mirror” and the previous experiment with “Puss in Book” are widely expectedContinue reading »

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Google’s Secrecy About YouTube Rankles Investors; Study Claims Anonymous Users Are Easily Re-Identified

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here WhoTube? As Google prepares to report second quarter earnings Thursday, investors and analysts are fed up with the company’s secrecy around YouTube. The streaming hub, which generates an estimated $16 billion to $25 billion in annual revenue, would be a Fortune 500 business onContinue reading »

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