PreciseTarget Exits Stealth Mode With Aggregated Retail Data Solutions

PreciseTarget publicly launched its first retail audience data segments on LiveRamp on Friday. PreciseTarget ingests audience and transaction data from more than 200 retail partners, primarily brick-and-mortar companies. It then anonymizes the data and packages audiences based on taste affiliations, like men who wear mid-priced vacation clothing or women who purchase expensive cosmetics. General tasteContinue reading »

The post PreciseTarget Exits Stealth Mode With Aggregated Retail Data Solutions appeared first on AdExchanger.

Read more

Brand Safety Is Not Synonymous With Quality

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. I find brand safety one of the most baffling contradictions of our industry. It often represents the exact opposite situation in which any quality mediaContinue reading »

The post Brand Safety Is Not Synonymous With Quality appeared first on AdExchanger.

Read more

The Secret To Facebook’s $67 Billion Ad Machine

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kunal Gupta, CEO at Polar. Facebook’s ad revenue this year – expected to be $67 billion – will be more than every other ad tech platform combined, including Google’s networkContinue reading »

The post The Secret To Facebook’s $67 Billion Ad Machine appeared first on AdExchanger.

Read more

Browsers Still Vulnerable To Ad Fraud And Data Theft; AVOD Skates Around Verification

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Browser Bowsers Browsers remain vulnerable to ad fraud and data breaches. The Washington Post reports that some browser extensions piggyback on basic web tools like comparison shopping, hotel price-scraping and password storage to pass data on browsing histories and online shopping. The worstContinue reading »

The post Browsers Still Vulnerable To Ad Fraud And Data Theft; AVOD Skates Around Verification appeared first on AdExchanger.

Read more

Publicis Is Back To Growth, But Defends Epsilon Acquisition To Investors

Publicis Groupe grew 0.1% to $2.5 billion in Q2, returning to positive growth after a rocky first quarter. Organic growth was down 0.7% for the first half of the year. Despite the positive quarter, investors were skeptical of Publicis’ $4.4 billion acquisition of Epsilon, which closed in July. Many wondered why the company has suchContinue reading »

The post Publicis Is Back To Growth, But Defends Epsilon Acquisition To Investors appeared first on AdExchanger.

Read more

Why Is Vungle Worth $750 Million?

When private equity firm Blackstone announced its plan this week to acquire video-focused mobile ad network Vungle, multiple sources pegged the deal at $750 million – a remarkably large price tag for a company that only raised a little over $25 million. The question is, why so high? Mobile gaming is massive For one, Vungle hasContinue reading »

The post Why Is Vungle Worth $750 Million? appeared first on AdExchanger.

Read more

Is 5G On A Collision Course With Privacy?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kelly Anderson, vice president of data protection and privacy at Ericsson Emodo. Just as 5G is coming into view on the horizon, there’s a trainload of new privacy regulations andContinue reading »

The post Is 5G On A Collision Course With Privacy? appeared first on AdExchanger.

Read more

The Big Story: Layser Sights

Working with Google can feel like an arms race. Header bidding threw Google for a loop, since it took away its priority in the waterfall auction. But Google rebounded when it released a product called exchange bidding more than a year ago. Since then, it has continuously tweaked its auctions to accommodate – or controlContinue reading »

The post The Big Story: Layser Sights appeared first on AdExchanger.

Read more

Viewers Want To Add More SVOD To Their Streaming Lineups, But Competition Will Be Fierce

Even though three-quarters of consumers already use a subscription video-on-demand (SVOD) service, they are open to adding more – for the right content. Viewers are willing to add an average of 1.6 more SVOD services to their current lineup, according to the 2019 Manatt, Vorhaus Digital Strategy Study. Since Disney, WarnerMedia, NBCUniversal, Apple and DiscoveryContinue reading »

The post Viewers Want To Add More SVOD To Their Streaming Lineups, But Competition Will Be Fierce appeared first on AdExchanger.

Read more