How The Olympics Is Changing – And Not Changing – Its Brand Marketing Controls

AdExchanger |

The majority of snowboarding gold medals in the 2018 Winter Olympics were won by competitors in head-to-toe Burton gear, so why do the sports outfitter’s social media pages seem oblivious to the company’s biggest brand event of this half-decade? It’s because the International Olympic Committee (IOC) goes to unmatched lengths to preserve the Olympic’s officialContinue reading »

The post How The Olympics Is Changing – And Not Changing – Its Brand Marketing Controls appeared first on AdExchanger.

Read more

PII May No Longer Be The Third Rail Of Ad Tech

AdExchanger |

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the digital media, technology and privacy practice group at Davis & Gilbert. In the past, if you mentioned personally identifiable information (PII) to someone in theContinue reading »

The post PII May No Longer Be The Third Rail Of Ad Tech appeared first on AdExchanger.

Read more

GQ Buys Into Commerce Content

AdExchanger |

Product-related content is an editorial anchor at GQ, Condé Nast’s men’s lifestyle pub. People who read about brands on GQ’s site spend twice as much time with its content overall – around 14 minutes – and are nearly 10% more likely to return, according to research commissioned from Skimlinks and Parse.ly. That level of engagement validates Condé’sContinue reading »

The post GQ Buys Into Commerce Content appeared first on AdExchanger.

Read more

Ad Density Can Be Just As Problematic As Bad Ads

AdExchanger |

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Daniel Meehan, CEO at PadSquad. On Feb. 15, Chrome began blocking disruptive ad formats in compliance with standards set by the Coalition for Better Ads (CBA). While attention has largely focused on poor adContinue reading »

The post Ad Density Can Be Just As Problematic As Bad Ads appeared first on AdExchanger.

Read more

Comic: To Protect And Serve

AdExchanger |

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware (Part I) AdExchanger: Enter Malware (Part II) AdExchanger: Enter Malware (Part III) AdExchanger: Enter Malware (The Conclusion) AdExchanger: Angels And Startups AdExchanger: Rumble In Arbitrage PlazaContinue reading »

The post Comic: To Protect And Serve appeared first on AdExchanger.

Read more

P&G Preps Further Agency Cuts; Snap Ramps Up TV-Like Shows

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snip Snip P&G will cut $400 million more dollars in agency and production fees before the end of its fiscal year on June 30. That’s in addition to the $750 million the CPG giant has already cut in agency fees since mid-2015, bringing itsContinue reading »

The post P&G Preps Further Agency Cuts; Snap Ramps Up TV-Like Shows appeared first on AdExchanger.

Read more

The Trade Desk Continues Growth Run And Sets Out TV Ambitions

AdExchanger |

Advertisers spent $1.55 billion on The Trade Desk’s platform in 2017, helping the DSP grow its annual revenue 52% to $308 million, the company disclosed in its Q4 2017 earnings report Thursday. Shares increased more than 10% during after-hours trading. The Trade Desk also cleared another milestone, with mobile surpassing desktop display last year forContinue reading »

The post The Trade Desk Continues Growth Run And Sets Out TV Ambitions appeared first on AdExchanger.

Read more

Podcast: Joanna O’Connell Grades The Progress Of Omnichannel

AdExchanger |

This week on AdExchanger Talks, we bring you a lively discussion with Joanna O’Connell, VP and principal analyst with Forrester Research and a singular personality in the marketing industry. Joanna will present a session titled “Omnichannel Buying Remains More Promise Than Reality” at AdExchanger’s upcoming Programmatic IO San Francisco conference on April 10-11. Many fansContinue reading »

The post Podcast: Joanna O’Connell Grades The Progress Of Omnichannel appeared first on AdExchanger.

Read more

Facebook Declutters Ad Manager

AdExchanger |

Facebook is doing some early spring cleaning in Ads Manager, the tool advertisers use to create, manage and track campaigns. Starting Thursday, it will begin labeling whether metrics are estimated and start marking metrics that are still being tested. The goal is to give advertisers more insight into how metrics are calculated. Knowing when metricsContinue reading »

The post Facebook Declutters Ad Manager appeared first on AdExchanger.

Read more

AT&T And Bayer Bet On Blockchain To Tame Digital Advertising

AdExchanger |

Major brands like AT&T and Bayer are on a crusade to bring transparency back to the digital media supply chain – and are hoping the blockchain-based solutions they’re testing can be an answer. “Who specifically are those tech providers [in the supply chain] and how much of a fee are they assessing to my workingContinue reading »

The post AT&T And Bayer Bet On Blockchain To Tame Digital Advertising appeared first on AdExchanger.

Read more