One Month After Dmexco Shakeup, Changes Are Afoot At Cannes

AdExchanger |

It’s a transformational time for Cannes Lions. After industry leaders this year criticized the festival for becoming too bloated, the company announced a set of changes last month to streamline the event and bring the focus back to creativity. Last Friday, Chairman Terry Savage stepped down after leading the festival for more than three decades.Continue reading »

The post One Month After Dmexco Shakeup, Changes Are Afoot At Cannes appeared first on AdExchanger.

Read more

Platforms Need To Follow The Triopoly’s Playbook And Give Data A Day Job

AdExchanger |

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. The upcoming General Data Protection Regulation (GDPR) will increase risk for sharing data. The era of every platform getting willy-nilly access to first-partyContinue reading »

The post Platforms Need To Follow The Triopoly’s Playbook And Give Data A Day Job appeared first on AdExchanger.

Read more

With A New CEO On Board, We Are Unlimited’s New Agency Model Comes To Life

AdExchanger |

We Are Unlimited, the integrated agency Omnicom launched to service the McDonald’s account earlier this year, has hired former iCrossing President Mark Mulhern as its new CEO. In an interview, Mulhern said he was attracted by the opportunity to test a new agency model. “The future of our industry is based on specialisms coming backContinue reading »

The post With A New CEO On Board, We Are Unlimited’s New Agency Model Comes To Life appeared first on AdExchanger.

Read more

The Top 10 Programmatic Agencies

AdExchanger |

By Alison Weissbrot, Sarah Sluis and Kelly Liyakasa Programmatic has transformed the role of the media agency. When programmatic was new, trading desks formed within agencies and holding companies to incubate expertise. As the buying method matured and the trading desk business model came under scrutiny, clients demanded that talent be integrated with their accountContinue reading »

The post The Top 10 Programmatic Agencies appeared first on AdExchanger.

Read more

Advanced TV Targeting: A Small Step Forward

AdExchanger |

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Chris Peterson, managing partner at R2C Group. I’ve sat through at least a dozen TV ad tech presentations that promise pretty much the same thing: the complete transformation of customer targeting for TV advertising. WhileContinue reading »

The post Advanced TV Targeting: A Small Step Forward appeared first on AdExchanger.

Read more

Apple Nabs Shazam; Snap’s AR Tailwinds

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Abracadabra, Apple Shazam Competition among music streaming platforms – already a cutthroat category – will heat up even more with Apple’s acquisition of ad-supported music recognition app Shazam. Terms of the deal were not disclosed, but TechCrunch sources peg it below Shazam’s $1 billionContinue reading »

The post Apple Nabs Shazam; Snap's AR Tailwinds appeared first on AdExchanger.

Read more

This Game Developer Cut Its CPI In Half By Testing Ad Creative Before Launch

AdExchanger |

Creative often gets neglected by app publishers gunning for installs – but it’s one of the most important aspects of any app-install campaign, said Artur Grigorjan, head of growth marketing at Russian game studio Playrix. “By this point, most advertisers have enough expertise when it comes to buying,” Grigorjan said. “Now they’re transitioning to the nextContinue reading »

The post This Game Developer Cut Its CPI In Half By Testing Ad Creative Before Launch appeared first on AdExchanger.

Read more

BarkBox Experiments With Offline And TV As It Expands Beyond Ecommerce

AdExchanger |

Since 2011, ecommerce startup BarkBox has been delivering boxes of toys and treats to dogs and their owners. The six-year-old subscription service has half a million subscribers, became profitable in Q1 and is projected to reach $150 million in revenue for 2017. In August, BarkBox brought on Bank of America marketing vet Jay Livingston asContinue reading »

The post BarkBox Experiments With Offline And TV As It Expands Beyond Ecommerce appeared first on AdExchanger.

Read more

Publishers Must Conquer Thorny Issues Before Using Data Co-Ops To Fight The Duopoly

AdExchanger |

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Erik Matlick, founder and CEO at Bombora. The data cooperative has emerged as a strategic weapon for publishers in the battle for online ad dollars against the Facebook and Google duopoly. In data co-ops,Continue reading »

The post Publishers Must Conquer Thorny Issues Before Using Data Co-Ops To Fight The Duopoly appeared first on AdExchanger.

Read more

Comic: Primed

AdExchanger |

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware (Part I) AdExchanger: Enter Malware (Part II) AdExchanger: Enter Malware (Part III) AdExchanger: Enter Malware (The Conclusion) AdExchanger: Angels And Startups AdExchanger: Rumble In Arbitrage PlazaContinue reading »

The post Comic: Primed appeared first on AdExchanger.

Read more