AT&T Advertising CMO Kirk McDonald On Redefining The Ads Experience, Blank Banners And Big Rumors

AT&T rode into Cannes this year amid fanfare following its Time Warner acquisition, freshly rebranded as WarnerMedia. But trailing in its wake are a lot of questions around what this mega-merger means for the advertising landscape. Intentionally or not, AT&T added to the ambiguity with its Cannes branding – or complete lack thereof. The telcoContinue reading »

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Agencies Shrug As Consulting Firms Swarm The Croisette

Cannes is reaching peak consulting firm. After steadily acquiring small digital and design agencies for the past decade, the agency divisions of major consulting firms, such as Accenture, PwC and Deloitte, are making their presence known on the Croisette this year. Deloitte Digital had a far lighter touch at Cannes last year, with a cabanaContinue reading »

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Nielsen Catalina Adds Cross-Screen TV And Video Measurement To Its Toolkit

Ad campaigns unfurl across screens, and that’s the way they should be measured. Nielsen Catalina Solutions (NCS) released a cross-screen measurement tool on Wednesday that links incremental offline sales for an ad campaign to total views across channels, including linear TV, mobile and desktop video, over-the-top (OTT) and connected TV. NCS, which provides purchase-based targetingContinue reading »

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Trade-offs: The Reality No One Wants To Accept In Digital Advertising

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Doty, digital publishing consultant.  As I sit here in Cannes and listen to rosé-fueled frets around the digital advertising industry issues du jour, I’ve been thinking about how I’veContinue reading »

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Bruce Falck Revs Revenue One Year In As Twitter’s Ad Products Chief

In Bruce Falck’s office, there’s a piece of paper tacked to the wall with a list of important reminders: GDPR, MRC, transparency, measurement. But rather than focusing on “external factors,” the GM of Twitter’s revenue product and his growing team are “getting back to basics.” Twitter has spent the last two years striking content partnerships,Continue reading »

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The Data Strategist Is In: Jesse Redniss Plots Turner’s Future

At Turner, Jesse Redniss is the data oracle. As newly appointed EVP of data strategy and product innovation, Redniss leads a team armed with 35 data scientists. Their job is to collect the increasing amount of data generated by viewers of Turner content and to translate it into insights as the broadcaster works to navigateContinue reading »

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Kogan: Cambridge Analytica’s Supposed Data Genius Was Just Hack Work

It’s been a weird four months for Aleksandr Kogan. The 33-year-old went from an obscure research psychologist at Cambridge University to one of the villains at the heart of the Cambridge Analytica scandal. Kogan, who testified Tuesday before a Senate Commerce subcommittee, apologized for his role in the controversy, but disputes that the data providedContinue reading »

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Your Ad Tech Tax Is Amazon’s Opportunity

“The Sell Sider” is a column written for the sell side of the digital media community.  Today’s column is written by Claude Denton, co-founder and chief technology officer at Nanigans. When Jeff Bezos famously said, “Your margin is my opportunity,” he was referring to retailers’ historically high margins and Amazon’s intent to undercut them withContinue reading »

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AT&T Eyes AppNexus; Google Gives Podcasts A Boost

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DSPayday? AT&T is in talks to acquire AppNexus and the two companies are close to finalizing the deal, reports Cheddar. AppNexus brass are reportedly unwilling to sell for less than $2 billion. That sounds like an awful lot, but there are factors working inContinue reading »

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Facebook Messenger Comes To Cannes To Make Its Pitch

Facebook’s been doing the Cannes thing for several years, but this year was the second that execs from Messenger donned their deck shoes and salmon-colored shirts for their festival debut. It’s an opportune time to double up on its presence. The messaging service, which has 1.3 billion users, is entered into the Cannes Lions competitionContinue reading »

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