The Trade Desk Continues Growth Run And Sets Out TV Ambitions

AdExchanger |

Advertisers spent $1.55 billion on The Trade Desk’s platform in 2017, helping the DSP grow its annual revenue 52% to $308 million, the company disclosed in its Q4 2017 earnings report Thursday. Shares increased more than 10% during after-hours trading. The Trade Desk also cleared another milestone, with mobile surpassing desktop display last year forContinue reading »

The post The Trade Desk Continues Growth Run And Sets Out TV Ambitions appeared first on AdExchanger.

Read more

AT&T And Bayer Bet On Blockchain To Tame Digital Advertising

AdExchanger |

Major brands like AT&T and Bayer are on a crusade to bring transparency back to the digital media supply chain – and are hoping the blockchain-based solutions they’re testing can be an answer. “Who specifically are those tech providers [in the supply chain] and how much of a fee are they assessing to my workingContinue reading »

The post AT&T And Bayer Bet On Blockchain To Tame Digital Advertising appeared first on AdExchanger.

Read more

TripAdvisor Shares Take Off On Revenue Beat, Improved Online Attribution

AdExchanger |

TripAdvisor said on its quarterly earnings call Thursday that it is part way through a significant reduction of its online marketing and has stabilized its advertiser auction platform after some buyer exits in the second half of last year cratered prices. TripAdvisor is overhauling its advertising investments due to improved data and attribution, CEO SteveContinue reading »

The post TripAdvisor Shares Take Off On Revenue Beat, Improved Online Attribution appeared first on AdExchanger.

Read more

Why Some Data Companies Are Selling Data As A Percent Of Media

AdExchanger |

Data providers have embraced an alternative way of buying audience segments: selling data as a percentage of media rather than transacting on CPMs. Instead of buying data at a fixed rate per thousand impressions, a percent-of-media model ties the cost of data to the cost of media. An advertiser, for instance, is unlikely to spendContinue reading »

The post Why Some Data Companies Are Selling Data As A Percent Of Media appeared first on AdExchanger.

Read more

Criteo Revenue And Shares Are Up, But GDPR And ITP Still Loom Large

AdExchanger |

Criteo stock shot up Wednesday morning after the French advertising technology company reported revenues of $674 million in the final quarter of 2017, a 19% gain from the same period the year before, and a 27% jump in gross profits for the year. The Q4 revenue numbers came in at the top end of Criteo’sContinue reading »

The post Criteo Revenue And Shares Are Up, But GDPR And ITP Still Loom Large appeared first on AdExchanger.

Read more

WFA Advertiser Survey Signals Major Focus On GDPR

AdExchanger |

If 2017 was the year of brand safety and transparency, 2018 is set to be the year GDPR reshapes programmatic marketing. That’s the sentiment of 28 brand marketers and media directors surveyed by the World Federation of Advertisers (WFA) trade group for its “Future of Programmatic Media” report published Friday. The brands represented collectively spendContinue reading »

The post WFA Advertiser Survey Signals Major Focus On GDPR appeared first on AdExchanger.

Read more

Investors Perk Up As Acxiom Announces Strategic Review, Potential Asset Sale

AdExchanger |

Acxiom stock ticked up Tuesday despite missing revenue estimates and lowering revenue guidance. A likely reason: The company announced a strategic review and potential sale of its Marketing Services business and some of its Audience Solutions assets. CEO Scott Howe told investors the plan is to consolidate Acxiom’s three divisions – Connectivity (LiveRamp), Audience SolutionsContinue reading »

The post Investors Perk Up As Acxiom Announces Strategic Review, Potential Asset Sale appeared first on AdExchanger.

Read more

Why Criteo Is Battling Fierce Headwinds In 2018

AdExchanger |

Criteo has always been something of an ad tech enigma. That French retargeting virtuoso, the golden child of Wall St. as the markets soured on advertising technology. But nothing gold can stay. And now Criteo has its work cut out to convince investors that the company can grow in the face of browser anti-tracking updates, namelyContinue reading »

The post Why Criteo Is Battling Fierce Headwinds In 2018 appeared first on AdExchanger.

Read more

Pandora Reorgs Business And Plans To Reinvest Savings In Ad Tech

AdExchanger |

Pandora said Wednesday it would shift resources and savings by investing in ad tech. The music streaming platform, which has fallen behind competitors in developing programmatic advertising solutions for buyers, said it will redeploy staff and to build ad tech and mar tech and expand into non-music content. Pandora declined to comment further. Read theContinue reading »

The post Pandora Reorgs Business And Plans To Reinvest Savings In Ad Tech appeared first on AdExchanger.

Read more

Procter & Gamble Plans To Keep Slashing Marketing Costs

AdExchanger |

Procter & Gamble isn’t done trimming its agency and advertising investments, even after a year of deep cuts to media and production budgets, according to senior managers during the company’s Q2 earnings report on Tuesday. Digital media and tech vendors have become more transparent since P&G began crusading against online supply chain failures a yearContinue reading »

The post Procter & Gamble Plans To Keep Slashing Marketing Costs appeared first on AdExchanger.

Read more