Agencies Commemorate Unilever’s Retiring CMO Keith Weed

Keith Weed announced Thursday that he will step down from his role as Unilever’s chief marketing and communications officer in April. Weed has worked for Unilever for more than 35 years, the last eight as Unilever’s top marketer. His departure, which he announced in a tweet, has been planned for more than a year. ItContinue reading »

The post Agencies Commemorate Unilever's Retiring CMO Keith Weed appeared first on AdExchanger.

Read more

Multimillion-Dollar Oops! Google Will Pay Publishers For ‘The Night Of The Yellow Ad’

From 7 pm to 7:45 pm on Tuesday, publishers saw mysterious yellow 300×250 ads blanket their sites. Paying CPMs north of $20, the yellow square ad elbowed out other buyers with its big spending. Hourly revenue spiked many times over publishers’ normal averages. Then it disappeared. Turns out, the yellow ad appeared across the USContinue reading »

The post Multimillion-Dollar Oops! Google Will Pay Publishers For ‘The Night Of The Yellow Ad’ appeared first on AdExchanger.

Read more

CEO George Colony On Forrester’s Acquisition Streak And Plans For Mar Tech

Forrester tried to acquire SiriusDecisions, a B2B market research and analytics firm, five years ago, so closing a $245 million deal for the company last week felt like a natural step. But SiriusDecisions was the third acquisition in the past half-year for Forrester, which historically buys a company every three years or so, said founderContinue reading »

The post CEO George Colony On Forrester’s Acquisition Streak And Plans For Mar Tech appeared first on AdExchanger.

Read more

How Ads.txt Took Down 3ve, As The FBI Took Down Its Creators

Over a year before the FBI brought down 3ve’s human creators, the ad industry rolled out ads.txt, an anti-domain spoofing standard that slowly throttled the botnet. 3ve visited spoofed domains and sold fake traffic to publishers and, when it was active, was responsible for 1% to 2% of all bid requests, according to Google productContinue reading »

The post How Ads.txt Took Down 3ve, As The FBI Took Down Its Creators appeared first on AdExchanger.

Read more

Advertising ID Consortium Enters Next Phase With LiveRamp’s First Bidstream Integration

LiveRamp, dataxu and Index Exchange launched the first commercial proof of concept for the Advertising ID Consortium on Thursday. The product places LiveRamp’s IdentityLink directly in the bidstream, skipping the cookie syncs typically required for a DSP and SSP to match against LiveRamp in a campaign. Additionally, Bill Simmons, dataxu’s co-founder and CTO, is joiningContinue reading »

The post Advertising ID Consortium Enters Next Phase With LiveRamp’s First Bidstream Integration appeared first on AdExchanger.

Read more

Ecom Startup Boxed Goes Local In Quest To Dominate Bulk Market

Imagine buying Costco-sized bulk items online. That’s the proposition of ecom startup Boxed. But while competitors like Amazon offer thousands of items associated with a single search, Boxed offers just a handful. As a newcomer, Boxed’s challenge is acquiring more customers while keeping customer acquisition costs in check. So Boxed is doing local, geo-targeted marketing.Continue reading »

The post Ecom Startup Boxed Goes Local In Quest To Dominate Bulk Market appeared first on AdExchanger.

Read more

‘Finally, Somebody Gets Arrested’: Industry Reactions To FBI Ad Fraud Arrests

When people learned in 2014 that ad fraud was a $6.3 billion problem, many asked why no one had been arrested for stealing all that money from brands. Four years later, that day has arrived. “Finally, somebody gets arrested for this,” said Neal Richter, chief architect of Rakuten Marketing Platform. The FBI charged eight peopleContinue reading »

The post ‘Finally, Somebody Gets Arrested’: Industry Reactions To FBI Ad Fraud Arrests appeared first on AdExchanger.

Read more

Why The DOJ Finally Cracked Down On Ad Fraud

Until now, if an ad fraud scam was uncovered, the criminals behind it would usually fade back into the shadows with impunity, and shortly thereafter, they’d be back at it again – the seemingly eternal game of Whac-A-Mole. This time, there’s accountability. Two global botnets, Methbot and 3ve, are no more, and there are real peopleContinue reading »

The post Why The DOJ Finally Cracked Down On Ad Fraud appeared first on AdExchanger.

Read more

Rocket Fuel Powered Its AI By Mixing Client Data That Wasn’t Meant To Be Mixed

How Questionable Data-Sharing Practices And A Healthy Dose Of Hubris Helped Bring Down One Of The Most Well-Known Players In Ad Tech The Rocket Fuel brand is dead and buried, the founders long gone, its tech sold off to Sizmek for a song and the code completely rewritten. An ad tech unicorn that courted topContinue reading »

The post Rocket Fuel Powered Its AI By Mixing Client Data That Wasn’t Meant To Be Mixed appeared first on AdExchanger.

Read more

What Ticketmaster Is Grateful For This Thanksgiving (Hint: It’s The NFL)

Thanksgiving and watching football on Thanksgiving are American traditions. But this year will be the first celebration of what you might call Ticketmaster’s football Thanks-for-giving-us-your-business day. The ticket-sales company has secured the exclusive ticketing rights for the NFL and transitioned the league to digital-only tickets this year. Now Ticketmaster is spiking the football – which,Continue reading »

The post What Ticketmaster Is Grateful For This Thanksgiving (Hint: It’s The NFL) appeared first on AdExchanger.

Read more