Google’s Q2 Ad Revenue Hits $32.6B

Alphabet’s revenue rose 19% YoY to $38.9 billion in Q2. Read the release. Much of that came from Google of course, whose ad revenue hit $32.6 billion in Q2, up 16% YoY. Within the ad revenue category, Google network member revenues, which includes programmatic display and video, grew 9% to $5.3 billion. Impressions across GoogleContinue reading »

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Cannes Lion Parent Ascential Invests In Marketing Analytics Firm Jumpshot

Ascential, the company that owns the Cannes Lions festival and MediaLink, just bought a slice of the ad tech ecosystem with a 35% stake in marketing analytics company Jumpshot. The investment, worth $60.8 million, values Jumpshot at nearly $173 million. What does the parent company of ad land’s favorite international get together want with aContinue reading »

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No Spray-And-Pray: WD-40’s CTV Campaign Reaches Younger “Doers”

Linear TV may provide massive reach, but WD-40 had a particular audience in mind for its most recent campaign: a subset of millennial workers with jobs in hands-on industries. And so WD-40 turned to connected TV, focusing on a branding message celebrating “doers.” Executing its branding campaign programmatically allowed WD-40 to target that high-level messageContinue reading »

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PreciseTarget Exits Stealth Mode With Aggregated Retail Data Solutions

PreciseTarget publicly launched its first retail audience data segments on LiveRamp on Friday. PreciseTarget ingests audience and transaction data from more than 200 retail partners, primarily brick-and-mortar companies. It then anonymizes the data and packages audiences based on taste affiliations, like men who wear mid-priced vacation clothing or women who purchase expensive cosmetics. General tasteContinue reading »

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The Rise And Fall And Rise Of The Global CMO

For decades, the global CMO role has been the pinnacle of the marketing career pyramid, because the largest brands, like Mars, Coca-Cola and Unilever, needed a single executive to oversee content and messaging across the portfolio. But the days of the global CMO may be nearing an end. Coca-Cola scrapped its global CMO role lateContinue reading »

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Zeta Takes Over PlaceIQ’s Advertising Business And Marches Into Media

Zeta Global, the marketing tech and data cloud, announced a strategic partnership with the location data company PlaceIQ on Thursday that will see Zeta take over PlaceIQ’s managed media business, including more than 20 employees. Zeta has its roots in CRM, but has taken big strides into media buying this year, taking over Visto’s managedContinue reading »

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Firefox Is Running A Test To Ensure That Killing Third-Party Cookies Doesn’t Also Kill Its Own Revenue

Firefox is starting to block third-party tracking by default, which will throw a wrench into the business model of any company that relies on cookies. But that doesn’t mean Firefox doesn’t care about how this change affects the bottom line – especially its own. Beyond the normal usability testing done before rolling out a newContinue reading »

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The Rise Of The qCPM: Rewarding Quality In Programmatic Buying

The lowest priced ads don’t always deliver the best results – especially for digital branding campaigns – so ad buyers are re-calculating CPM to a quality CPM (qCPM). The qCPM only counts impressions that are viewable, with on-target delivery, optimal frequency and in brand-safe environments. By looking at performance factors beyond cost, ad buyers canContinue reading »

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Twitch Will Sell Products QVC-Style For Prime Day

Twitch streamers will sling products during two 12-hour streams on July 15 and July 16 to drive Amazon Prime Day sales. The Twitch Presents channel will be taken over by different streaming celebrities selling products ranging from electronics and gaming to kitchenware and kitsch. It’s QVC, but with gamers making the sale. The close alignmentContinue reading »

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IAB Tech Lab Releases Data Transparency Standard, With Audits To Give It ‘Teeth’

The IAB Tech Lab on Thursday released a new standardization system for third-party audience data and an auditing and credentialing program for data sellers. The effort to bring transparency to third-party data segments has “had a few lives” within the IAB, said Dennis Buchheim, the Tech Lab’s general manager. The longtime problem is that whenContinue reading »

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