Google’s GDPR Consent Tool Will Limit Publishers To 12 Ad Tech Vendors

Google disclosed how it will help publishers obtain tracking consent from users during a call last week with the IAB Europe GDPR Transparency and Consent steering committee, and its approach could spell trouble for media and ad tech companies. The consent gathering tool, called “Funding Choices,” is in beta with some DoubleClick for Publishers (DFP)Continue reading »

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Criteo Profits Are Up For Now, In Last Earnings Report Before GDPR

On Wednesday, Criteo reported revenue of $564 million in the first quarter of 2018, a 9% increase from the same period last year, with profits up 15% at $210 million. Criteo stock jumped after the earnings reports, as strong financials and its relatively optimistic outlook on GDPR and ePrivacy regulations in the European Union assuageContinue reading »

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IAB Europe And IAB Tech Lab Go Live With GDPR Consent Framework

IAB Europe and the IAB Tech Lab released on Wednesday a commercial version of the Transparency and Consent Framework, a new publishing standard meant to reconcile ad tech with GDPR regulations. From a consumer point of view, the experience would be similar to the current standard for web browsing in Europe, where there’s already omnipresentContinue reading »

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Improvado Raises $3M Funding Round To Blaze A Trail In Middleware Tech

Trigger warning: This article contains references to yet another three-letter acronym in the advertising technology ecosystem. Improvado is an extract, transform, load (ETL) data startup focused on the agency and advertiser landscape. The company raised a $3 million seed round with backing from a range of familiar ad tech names, including Auren Hoffman, the CEOContinue reading »

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Oracle Data Cloud Buys Grapeshot

Oracle has acquired Grapeshot, a UK-based contextual targeting startup, the companies announced Tuesday. Grapeshot provides pre-bid insights based on the media being considered. Terms of the deal were not disclosed. Grapeshot will join the Oracle Data Cloud, where it will be combined with Moat to strengthen the company’s brand safety service. The company initially focusedContinue reading »

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Even After YouTube’s Rough Year, Alphabet’s Growth Looks Unstoppable

The Alphabet revenue train is full steam ahead, as the company reported more than $31 billion in revenues in the first quarter of 2018, a 26% jump from the same period last year, the company announced in its earnings report Monday. Programmatic and the core search business were the biggest driver of that growth, risingContinue reading »

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IAB Tech Lab Acquires DigiTrust In Homecoming Deal

The IAB Tech Lab, the research and development arm affiliated with the trade group, has acquired the nonprofit online identity consortium DigiTrust. Terms of the deal are unknown, though a key feature is the acqui-hire of Jordan Mitchell, DigiTrust’s founder and CEO, as the Tech Lab’s senior VP of members and operations. The Tech LabContinue reading »

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AdRoll Integrates With Magento In Search Of Early Stage Ecommerce Players

AdRoll and Magento Commerce announced a partnership on Friday to combine the companies’ ecommerce platforms, incorporating AdRoll’s ad targeting and attribution directly into the Magento cloud management service for online sellers. Bay Alarm Medical, which sells medical alert systems, has been working with Magento for four years and with AdRoll for almost a decade, saidContinue reading »

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NYIAX And Rebel AI Team Up To Support A Blockchain Ad Model

The blockchain-based advertising marketplace NYIAX on Friday announced new leadership appointments and a partnership with Rebel AI, another blockchain ad tech startup, as it looks to scale. Bill Wise, the CEO of Mediaocean, has gone from a NYIAX adviser to executive chairman of the board and Richard Bush, formerly the company product chief, is beingContinue reading »

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Why Ad Tech In Search Of An Exit Has Reason To Hope

Is opportunity fading for ad tech startups to go public or be acquired at a healthy premium? The answer is no, at least not for everyone, said Elgin Thompson, managing director of the technology investment advisory firm Digital Capital Advisors, at AdExchanger’s PROGRAMMATIC I/O in San Francisco last week. A look back at IPO filingsContinue reading »

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