Procter & Gamble Plans To Keep Slashing Marketing Costs

AdExchanger |

Procter & Gamble isn’t done trimming its agency and advertising investments, even after a year of deep cuts to media and production budgets, according to senior managers during the company’s Q2 earnings report on Tuesday. Digital media and tech vendors have become more transparent since P&G began crusading against online supply chain failures a yearContinue reading »

The post Procter & Gamble Plans To Keep Slashing Marketing Costs appeared first on AdExchanger.

Read more

How Marriott’s Loyalty Data Program Is Driving Its Media Ambitions

AdExchanger |

Many large brands have in-housed advertising technology as part of a data-driven marketing overhaul. But for Marriott, the data-driven plan has meant taking more ownership of media production, including travel news sites and documentary features, as data ties creative content to bottom-line results. Last year, Marriott consolidated data from its Marriott and Ritz-Carlton rewards programsContinue reading »

The post How Marriott’s Loyalty Data Program Is Driving Its Media Ambitions appeared first on AdExchanger.

Read more

Industry Preview: Insiders Highlight Four Issues That Create Distrust In Advertising

AdExchanger |

The advertising industry has been plagued by a lack of trust, with vendors, agencies and marketers looking at each other askance. Ad fraud, bad traffic and hidden fees have taken their toll, and while industry players have taken measures to reinstitute their good standing, their work isn’t nearly complete. During a panel Thursday at AdExchanger’sContinue reading »

The post Industry Preview: Insiders Highlight Four Issues That Create Distrust In Advertising appeared first on AdExchanger.

Read more

Is Facebook’s Latest Algo Change A Paid-Media Apocalypse? Exec Carolyn Everson Says No

AdExchanger |

When Facebook said it would change its news feed algorithm to prioritize users’ families’ and friends’ posts, advertisers worried it would also affect how paid placements are bought and sold. Would this reduce the amount of available inventory? Would it drive up costs? Facebook’s VP of global marketing solutions, Carolyn Everson, sought to assuage theContinue reading »

The post Is Facebook’s Latest Algo Change A Paid-Media Apocalypse? Exec Carolyn Everson Says No appeared first on AdExchanger.

Read more

Still On The Blocks, But Blockchain Ad Tech Hopes To Race This Year

AdExchanger |

The rise (and fall, and rise, etc,) of cryptcurrencies like Bitcoin and Ethereum brought mainstream attention to blockchain technology. And advertisers and online publishers hope blockchain-based ad buys could expose bad actors in digital media. Despite the hype, however, the number of advertising dollars transacted through blockchain technology is near zero, and blockchain ad techContinue reading »

The post Still On The Blocks, But Blockchain Ad Tech Hopes To Race This Year appeared first on AdExchanger.

Read more

Facebook News Feed Changes Will Challenge Publishers To Stay Relevant

AdExchanger |

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt McGowan, president at Adestra. The publishing industry has long been in a state of flux, most recently with the transition from print to digital. Now, with Facebook changing itsContinue reading »

The post Facebook News Feed Changes Will Challenge Publishers To Stay Relevant appeared first on AdExchanger.

Read more

Corey Ferengul Named CEO Of Magnetic To Develop New Go-To-Market Approach

AdExchanger |

Ad targeting company Magnetic has a new CEO: ad tech vet Corey Ferengul. He replaces James Green, who served as CEO for the past six years. It’s time for the company to evolve and grow beyond its retargeting roots, said Ferengul, who previously sat on Magnetic’s board and also served as chief exec of programmaticContinue reading »

The post Corey Ferengul Named CEO Of Magnetic To Develop New Go-To-Market Approach appeared first on AdExchanger.

Read more

Ecommerce Sites Have A New Form Of Fraud To Fear: Journey Hijacking

AdExchanger |

Online retailers are losing revenue right under their noses thanks to a devious form of ad injection only visible to infected site visitors. “I didn’t even know we had a problem,” said Jason LeBoeuf, director of ecommerce at athletics footwear brand Asics. The Asics website was the victim of customer-journey hijacking, a sneaky practice byContinue reading »

The post Ecommerce Sites Have A New Form Of Fraud To Fear: Journey Hijacking appeared first on AdExchanger.

Read more

For Ad-Hungry Companies, Was 2017 A Growth Experience Or The New Normal?

AdExchanger |

Dan Salmon will speak at AdExchanger’s upcoming Industry Preview conference on Jan. 17-18, 2018, at the Grand Hyatt New York. As 2018 kicks off, markets are wary of ad-driven stocks – unless your name is Alphabet, Facebook or Amazon. But there remains immense value in companies enabling addressable audiences, according to Dan Salmon, equity research analyst forContinue reading »

The post For Ad-Hungry Companies, Was 2017 A Growth Experience Or The New Normal? appeared first on AdExchanger.

Read more

Everything Old Is New Again, As MGM Finds Data-Driven Ways To Monetize Its Classics

AdExchanger |

MGM Networks is expanding to OTT platforms and expects data-driven TV advertising to revitalize the studio’s library of films and TV shows. Last year, MGM Networks launched an OTT app for the Comet sci-fi channel and saw 120,000 downloads despite minimal promotional spend, said senior VP Todd Parkin. The company plans to launch OTT appsContinue reading »

The post Everything Old Is New Again, As MGM Finds Data-Driven Ways To Monetize Its Classics appeared first on AdExchanger.

Read more