Martin Sorrell Bets Amazon Will Reach $100 Billion In Ad Spend

Martin Sorrell is bullish on Amazon. The platform will eventually reach $100 billion in ad spend, Sorrell, the CEO of S4 Capital and former WPP honcho, predicted Tuesday at AdExchanger’s Programmatic IO in New York City. He did not mention a timeline. In Amazon’s Q3 earnings in July, the company said it brought in $2.5Continue reading »

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Scripps Will Acquire Streaming Audio Tech Company Triton For $150 Million

E.W. Scripps said Wednesday it will buy audio advertising and measurement company Triton for $150 million. Scripps had previously purchased on-demand audio service Stitcher and podcasting ad net Midroll, but Triton will be its first subscription software business and first advertising measurement offering. “We’re always looking for good opportunities, particularly if they diversify our revenueContinue reading »

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Six Exchanges Enlist TAG To Referee Programmatic Marketplace      

Six top ad exchanges are asking the Trustworthy Accountability Group (TAG) to referee auction dynamics. The CEOs of OpenX, PubMatic, Rubicon Project, Sovrn, SpotX and Telaria collectively signed a letter to advertisers and publishers outlining principles of transparency, efficiency and fair-market practices. They want to clearly state what’s acceptable and what’s not to restore trustContinue reading »

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Data And Creativity: Living In Sin

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rick Milenthal, CEO at The Shipyard. As companies invest more in the collection and analysis of customer data, the expectation rises that deep customer knowledge alone will drive more efficient andContinue reading »

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Sprint Sells Mobile Ad Unit To InMobi

Mobile ad network InMobi will acquire Pinsight Media, Sprint’s mobile advertising and insights unit, the companies said on Wednesday. A team of roughly 100 people will join InMobi from Pinsight and remain based in Kansas City, Mo., where Sprint has its headquarters. The all-stock deal isn’t a typical acquisition. The idea is for InMobi toContinue reading »

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Bloomberg’s Bullish Plan To Make Digital Media Work

Name a trend in digital media, and Bloomberg’s tried it in the past year: digital subscriptions, live events, agency-like strategic advisory services, podcasts, social media-distributed video and, of course, OTT. “The single most important thing for us is finding the right balance of revenue streams for our organization and thinking about maximizing and future-proofing whereContinue reading »

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Google Adds More Big Brands To Shopping Actions; Omnicom’s Q3 Beats Expectations

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Actions Speak Louder… Google added Best Buy, Nike and Sephora to Shopping Actions, its ecommerce search service that charges retailers per transaction rather than by clicks or impressions. The product already features some of the largest store brands in the United States, including Walmart,Continue reading »

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Prog IO: VW Is More Than Willing To Pay Higher CPMs For Guaranteed Viewability

If there’s one thing that frustrates Oliver Maletz, Volkswagen AG’s head of international communications and media planning, it’s paying for nonviewable ads. His complaint is a perennial one. Advertisers have been banging the viewability drum for years, but it remains a major pet peeve. “Marketers should not have to pay for an ad that aContinue reading »

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Onboarding Data In Real Time Means Reaching Customers At The Right Time

This article was produced in partnership with Signal. Identity continues to attract attention – and investment. U.S. marketers are responding to surging consumer expectations for more personalized, contextually relevant experiences by spending close to $900 million this year on services and solutions dedicated to solving identity resolution – a sum expected to triple to $2.6Continue reading »

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Podcast: Consulting The Oracle

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by StackAdapt. Among the “Big Three” marketing clouds – Oracle, Adobe and Salesforce – Oracle has been the most active on mergers. The list of its acquisitions is long: Eloqua, Responsys, Maxymiser, BlueKai, Datalogix, Moat, Grapeshot, Crosswise, AddThis. These areContinue reading »

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