The Marketer’s Guide To ACR Tech In Smart TVs

If you own a smart TV, chances are its integrated automated content recognition (ACR) technology tracks everything you watch. What started out as a niche technology tracking viewership in high-end smart TVs has spread to the masses: Forty-seven percent of the United States’ 120 million homes own smart TVs, up from 39% a year ago,Continue reading »

The post The Marketer’s Guide To ACR Tech In Smart TVs appeared first on AdExchanger.

Read more

Podcast: Tru Optik CEO Andre Swanston

When Andre Swanston, CEO of Tru Optik, gave up his career as a nightclub owner and financial adviser to found an ad tech company, his mother cried. Raised in the Bronx by parents who migrated to the United States from Saint Kitts in the Caribbean, Swanston advised investing clients at Ameriprise and JP Morgan Chase,Continue reading »

The post Podcast: Tru Optik CEO Andre Swanston appeared first on AdExchanger.

Read more

Flipboard’s Programmatic Mantra: ‘Make Money, Maintain Quality’

Mobile programmatic is in the seventh-inning stretch: It’s come a long way, but there’s still a lot of work to do, says Rick Welch, head of programmatic advertising at Flipboard. In the three years since Welch joined the mobile news aggregation app from Condé Nast in late 2016, more open exchange-oriented players have hit theContinue reading »

The post Flipboard’s Programmatic Mantra: ‘Make Money, Maintain Quality’ appeared first on AdExchanger.

Read more

Consumers Deserve Transparency Too

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Silberman, vice president of product at Dailymotion. Transparency has been a buzzword in ad tech for years as marketers look for more clarity on the fees and quality ofContinue reading »

The post Consumers Deserve Transparency Too appeared first on AdExchanger.

Read more

Facebook Expands Political Ad Transparency Tools; Comscore Raises $20M

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Global Transparency Facebook started rolling out transparency tools for political ads in 2018 – now it’s pushing those tools out globally. These tools include an authorization process, where Facebook confirms a political advertiser’s identity, and the party responsible for the ad will appear onContinue reading »

The post Facebook Expands Political Ad Transparency Tools; Comscore Raises $20M appeared first on AdExchanger.

Read more

Northwestern Mutual’s First-Ever CMO Overhauls Its Messaging And Data Strategy

If you picture the traditional audience for consumer financial services, you likely see a silver-haired man or woman looking to plan for retirement and shore up their financial future. But that mental image overlooks a younger, digital-savvy generation of consumers who aren’t thinking about retirement, and aren’t accustomed to working closely with financial advisers. SoContinue reading »

The post Northwestern Mutual’s First-Ever CMO Overhauls Its Messaging And Data Strategy appeared first on AdExchanger.

Read more

Three Things DTCs Have Learned As They Get Into TV

Ecommerce and direct-to-consumer (DTC) brands are flooding into television, and bring a new data-driven perspective to the old media channel. While legacy brands have pre-existing preferences for specific programs or media channels and for gross ratings points (GRPs), DTC startups are uniquely suited to bring digital tactics to TV advertising. “The result for legacy brands isContinue reading »

The post Three Things DTCs Have Learned As They Get Into TV appeared first on AdExchanger.

Read more

We Need To Evolve The Creative Model

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Grzelak, chief strategy officer at The Shipyard. In the expanding universe of programmatic media, there are more ways than ever to reach a target audience, with even greater precision.Continue reading »

The post We Need To Evolve The Creative Model appeared first on AdExchanger.

Read more

Tubi Surpasses 20M Monthly Viewers; Inside Samsung’s AI Strategy

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Over The Top Ad-supported streaming TV service Tubi surpassed 20 million monthly users and 94 million hours of content in May, the company said Monday. Tubi’s fortunes are important because advertisers and investors are relying on ad-enabled VOD startups to challenge the position ofContinue reading »

The post Tubi Surpasses 20M Monthly Viewers; Inside Samsung's AI Strategy appeared first on AdExchanger.

Read more

LiveRamp To Buy TV Analytics Startup Data Plus Math For $150 Million

LiveRamp said Monday it has agreed to acquire the television analytics company Data Plus Math for a cash and stock deal worth $150 million. It’s a strong exit for Data Plus Math, which has raised $7.5 million over two rounds since 2016, and has about 20 employees. And the acquisition gives LiveRamp a strong footholdContinue reading »

The post LiveRamp To Buy TV Analytics Startup Data Plus Math For $150 Million appeared first on AdExchanger.

Read more