AdRoll Integrates With Magento In Search Of Early Stage Ecommerce Players

AdRoll and Magento Commerce announced a partnership on Friday to combine the companies’ ecommerce platforms, incorporating AdRoll’s ad targeting and attribution directly into the Magento cloud management service for online sellers. Bay Alarm Medical, which sells medical alert systems, has been working with Magento for four years and with AdRoll for almost a decade, saidContinue reading »

The post AdRoll Integrates With Magento In Search Of Early Stage Ecommerce Players appeared first on AdExchanger.

Read more

The Seventh Deadly Sin Of Digital: Reach And Frequency

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ming Wu, chief revenue officer at MightyHive. The digital advertising industry is afflicted by seven deadly sins, six of which are common themes in the industry: ad fraud, viewability, adContinue reading »

The post The Seventh Deadly Sin Of Digital: Reach And Frequency appeared first on AdExchanger.

Read more

In the Streaming Wars, There Are Many Paths To Monetization

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Francis Turner, co-founder, US general manager and chief revenue officer at Adyoulike. Though subscription video services are signing customers fast, spiraling costs may soon force them to rethink how they make their money. TakeContinue reading »

The post In the Streaming Wars, There Are Many Paths To Monetization appeared first on AdExchanger.

Read more

YouTube Still Has A Problem; ANA Resists US Privacy Legislation

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Safe Or Sorry YouTube still has a brand safety problem. The media world has had its eyes trained on Facebook for the past month, but CNN reports that more than 300 brands recently ran against YouTube channels featuring violent extremist content, white nationalism, pedopheliaContinue reading »

The post YouTube Still Has A Problem; ANA Resists US Privacy Legislation appeared first on AdExchanger.

Read more

NYIAX And Rebel AI Team Up To Support A Blockchain Ad Model

The blockchain-based advertising marketplace NYIAX on Friday announced new leadership appointments and a partnership with Rebel AI, another blockchain ad tech startup, as it looks to scale. Bill Wise, the CEO of Mediaocean, has gone from a NYIAX adviser to executive chairman of the board and Richard Bush, formerly the company product chief, is beingContinue reading »

The post NYIAX And Rebel AI Team Up To Support A Blockchain Ad Model appeared first on AdExchanger.

Read more

Ansira Chief Daina Middleton On Being A Female CEO: ‘It’s Not About A Paycheck, But Being In A Position To Make Change’

This is the latest installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world.  Daina Middleton rose to the top at a time when there weren’t many female leaders in marketing. Before her current role as CEO of CRM agency Ansira, Middleton spent 16 years working across marketingContinue reading »

The post Ansira Chief Daina Middleton On Being A Female CEO: 'It’s Not About A Paycheck, But Being In A Position To Make Change' appeared first on AdExchanger.

Read more

Hopper Doesn’t Play By The Book On Mobile User Acquisition

Airfare and hotel prediction app Hopper is different from other travel booking services. When you download Hopper, the app tells you not to buy anything. And that’s because Hopper acquires users at the top of the funnel. “We’re looking for people who are just browsing on social, people who aren’t necessarily looking for a flightContinue reading »

The post Hopper Doesn’t Play By The Book On Mobile User Acquisition appeared first on AdExchanger.

Read more

Taking Control Of Your Publisher Reputation

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. Imagine if every impression could find its perfectly matched buyer. Demand-side platforms (DSPs) are the ultimate gatekeepers for screening inventory, but publishers onlyContinue reading »

The post Taking Control Of Your Publisher Reputation appeared first on AdExchanger.

Read more

Post-GDPR, Clients Will Own Data And Agencies Must Get Creative

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Snyder, CEO at Grapeshot. The upcoming General Data Protection Regulation (GDPR) provides impetus for brands to take a stronger hand in the stewardship of the data that will beContinue reading »

The post Post-GDPR, Clients Will Own Data And Agencies Must Get Creative appeared first on AdExchanger.

Read more

Comic: Sorrell Out

AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware (Part I) AdExchanger: Enter Malware (Part II) AdExchanger: Enter Malware (Part III) AdExchanger: Enter Malware (The Conclusion) AdExchanger: Angels And Startups AdExchanger: Rumble In Arbitrage Plaza (Part I) AdExchanger: Rumble In Arbitrage Plaza (Part II) AdExchanger:Continue reading »

The post Comic: Sorrell Out appeared first on AdExchanger.

Read more