Live Ads: Fad Or The Future Of Advertising?

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ann Green, managing partner of creative development at Kantar Millward Brown. As the battle for consumer eyeballs gets more challenging, advertisers are trying anything to get viewers to pay attention, with one of theContinue reading »

The post Live Ads: Fad Or The Future Of Advertising? appeared first on AdExchanger.

Read more

AT&T’s TV Inventory Infusion; AppNexus Battles Bots

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AT&TV With DirecTV, AT&T has had two minutes of ad space per hour to sell as its own inventory. Time Warner’s Turner cable channels, which include CNN, TNT and TBS, will give AT&T around 14 more minutes per hour, reports The Wall Street Journal.Continue reading »

The post AT&T's TV Inventory Infusion; AppNexus Battles Bots appeared first on AdExchanger.

Read more

Podcast: How Bayer Cures Programmatic Headaches

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Josh Palau, VP for digital strategy at Bayer Consumer Health, spent years in agency land before going over to “the client.” In this week’s podcast, he describes how moving in-house (he has worked at brands like Comcast and J&J) taught him to focus onContinue reading »

The post Podcast: How Bayer Cures Programmatic Headaches appeared first on AdExchanger.

Read more

CEO Stephenson: AT&T Will Acquire More Companies ‘In The Coming Weeks’ To Support Ad Unit

AT&T, which closed its acquisition of Time Warner on Thursday, will acquire more companies to support its Advertising and Analytics unit, CEO Randall Stephenson said Friday during a CNBC interview. Watch it here. Stephenson spoke of an upcoming ad-supported skinny bundle called AT&T Watch TV, featuring Turner content, that will be formally announced next week.Continue reading »

The post CEO Stephenson: AT&T Will Acquire More Companies 'In The Coming Weeks' To Support Ad Unit appeared first on AdExchanger.

Read more

Cannes 2018: The Media Agency Ground Game

Last year, when Publicis Groupe said it would pull out of the Cannes Lions festival and awards show and reinvest the funds in an artificial intelligence platform, it sparked other holding companies to rethink their presences. Many had become concerned that the festival, which takes place every June along the beach in the south ofContinue reading »

The post Cannes 2018: The Media Agency Ground Game appeared first on AdExchanger.

Read more

Today’s Ad Verification Providers May Fail Us In The Long Term

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Broitman, chief strategy officer at Kiip. Despite the industry’s best efforts, the cost of ad fraud remains a $6.5 billion concern. Trust, in the world of digital advertising, isContinue reading »

The post Today’s Ad Verification Providers May Fail Us In The Long Term appeared first on AdExchanger.

Read more

A Media Brand’s Audience And Data Strategy: A Bridge Between Current Assets, Future Goals

“The Sell Sider” is a column written for the sell side of the digital media community.  Today’s column is written by Alessandro De Zanche, an independent audience strategy consultant.  Media brands’ survival depends on a sound audience and data strategy. But before the strategy can be devised, a deep phase of audience and data auditingContinue reading »

The post A Media Brand’s Audience And Data Strategy: A Bridge Between Current Assets, Future Goals appeared first on AdExchanger.

Read more

Comic: Content Buffet

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware (Part I) AdExchanger: Enter Malware (Part II) AdExchanger: Enter Malware (Part III) AdExchanger: Enter Malware (The Conclusion) AdExchanger: Angels And Startups AdExchanger: Rumble In Arbitrage PlazaContinue reading »

The post Comic: Content Buffet appeared first on AdExchanger.

Read more

New Rules For Facebook Custom Audiences; Snap Opens Up

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. How The Sausage Gets Made Facebook announced new requirements for businesses building Custom Audiences. Facebook wants to make it clearer to users how their names got on lists that are commonly used for ad targeting. Starting July 2, businesses using the tool will haveContinue reading »

The post New Rules For Facebook Custom Audiences; Snap Opens Up appeared first on AdExchanger.

Read more

President Wayne Levings Has Confidence In Kantar, With Or Without WPP Ownership

Kantar is facing a lot of speculation about its future at WPP. Since Martin Sorrell resigned as CEO of WPP in April, analysts and investors have buzzed about how the holding company can unlock value for shareholders in a period of slow growth. Many say selling the Kantar market research business, whose growth has laggedContinue reading »

The post President Wayne Levings Has Confidence In Kantar, With Or Without WPP Ownership appeared first on AdExchanger.

Read more