Publishers Can No Longer Take A Wait-And-See Approach To Connected TV

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Nola Solomon, vice president, global programmatic and strategic partnerships, at Dailymotion. When connected TV (CTV) first came to the fore, brands typically drew from their discretionary test-and-learn budgets or they’d steal from established buckets,Continue reading »

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How Agencies Can Help Prepare The Next Generation Of Data-Driven Marketers

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jessica Hawthorne-Castro, CEO at Hawthorne. The rise of data science has had a major impact on just about every industry out there, but the effect on marketing and advertising hasContinue reading »

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Amazon Overtakes Oath And Microsoft; Facebook Job Ads Allow Gender Targeting

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Up The Amazon Marketers are projected to spend $4.6 billion on Amazon’s ad platform this year, about 4.2% of the online advertising market, propelling Amazon past Oath and Microsoft at 3.3% and 4.1%, respectively, according to eMarketer’s 2018 industry forecast. That being said, Amazon,Continue reading »

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Podcast: You’ve Got (Less) Mail

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. As the old adage (sort of) goes: more data, more problems. That’s where the data marketing company Epsilon steps in to help. “Our vision is to know consumers and to be able to identify thoseContinue reading »

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Google Ads SVP Ramaswamy Defends Data Practices At Irish Summit

Consumers’ mistrust of data-driven advertising has reached a crisis point, and they must be reminded of the value they’re getting in exchange, said Google SVP of ads and commerce Sridhar Ramaswamy at the Data Summit in Dublin Wednesday evening. “It’s up to all of us to confront the crisis in front of us,” Ramaswamy toldContinue reading »

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Tapfwd Founders Raise $9 Million For Wove, A Startup That Helps Brands Strike Data Deals

For the last year, the founders of Tapfwd have been pivoting their business from a mobile data marketplace to a matchmaking platform for marketers. On Wednesday, the new company, which is called Wove, raised its $9 million Series A led by August Capital. The transition from Tapfwd to Wove is more natural that it mightContinue reading »

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How Nestlé Germany Stayed One Step Ahead Of GDPR

When the General Data Protection Regulation (GDPR) took effect in May, Nestlé Germany was ready. Germany’s data collection laws have been notoriously austere for decades, much to the chagrin of some digital players. National laws – such as the Federal Data Protection Act, the Criminal Code, the Civil Code, the Telecommunications Act and Telemedia ActContinue reading »

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3 Reasons Publishing And Ad Data Loses Value

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Michael Manoochehri, chief technology officer at Switchboard Software. Why do data projects continue to fail at an alarming rate? Gartner estimates that through 2017, 60% of data projects never get past preliminary stages.  There are common reasonsContinue reading »

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Google Ad Platforms Suffer Reporting Outage; Auto Industry Collides With Silicon Valley

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. When Google Coughs Google AdX’s publisher reporting has been having issues since the end of August. Three weeks later, those issues still have not been completely fixed. While system outages happen to everyone in tech, the length of this outage spurred grousing among publishersContinue reading »

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The 2018 Summer Of Data

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Terence Kawaja, founder and CEO at LUMA Partners. There was great uncertainty in the two years leading up to the EU’s General Data Protection Regulation (GDPR). During this time, onlyContinue reading »

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