Iponweb’s Boris Mouzykantskii Offers History Lesson; Wal-Mart Plans More Acquisitions

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dr. Boris Ad tech “godfather” Boris Mouzykantskii recounts the early days of Iponweb in a conversation with Gartner Research VP Martin Kihn. He describes the work he did for Brian O’Kelley, who was then pulling all-nighters writing code that would become Right Media. LaterContinue reading »

The post Iponweb's Boris Mouzykantskii Offers History Lesson; Wal-Mart Plans More Acquisitions appeared first on AdExchanger.

Read more

The Crawl, Walk, Run Guide To Frequency Management

AdExchanger |

This is the second in a series on demystifying the best practices in media today. Read the first on audience suppression. Frequency management, which first emerged when advertisers tried to calculate reach and media impact of their traditional TV buys, is tricky even for the most sophisticated marketers. And it’s gotten trickier with the adventContinue reading »

The post The Crawl, Walk, Run Guide To Frequency Management appeared first on AdExchanger.

Read more

NBCU, Snap Tie Up For Originals; New Ad Fraud Same As Old Ad Fraud

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Networked Television NBCUniversal is putting its $500 million investment in Snap to good use with a joint TV production studio creating scripted Snapchat programs. The studio has already inked a partnership with Donut Studios, which will create short-form shows with 10-second ad breaks. SomeContinue reading »

The post NBCU, Snap Tie Up For Originals; New Ad Fraud Same As Old Ad Fraud appeared first on AdExchanger.

Read more

Safari Tracking Change Hurts Some Pubs; Google’s Latest TV Push

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Crumbles Apple’s recent policy change to limit cookie-based tracking of Safari users [AdExchanger coverage] is already starting to hit publishers reliant on programmatic. CafeMedia, which sells about half of its inventory programmatically, has seen CPMs on Safari dip 10% or more from expectedContinue reading »

The post Safari Tracking Change Hurts Some Pubs; Google's Latest TV Push appeared first on AdExchanger.

Read more

LinkedIn Embraces Video Advertising; Vox Debuts ‘Explainer’ Ads

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pivot To Video LinkedIn is finally selling video ads: native, autoplay and sound-off. Because LinkedIn has a subscription revenue stream, it hasn’t launched ad products as aggressively as other platforms. But video is increasingly seen as a core social feature. And for LinkedIn theContinue reading »

The post LinkedIn Embraces Video Advertising; Vox Debuts 'Explainer' Ads appeared first on AdExchanger.

Read more

Ad Consortium Vs. Ad Coalition; US Men’s Soccer Loss Is Ad Sector’s Loss Too

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Jack Of All Trades A consortium of trade groups pressuring a coalition: It’s like “Inception,” but for ad tech. The ANA, 4As and IAB sent a letter on Thursday to the Coalition for Better Ads asking it to modify its Better Ads Standards toContinue reading »

The post Ad Consortium Vs. Ad Coalition; US Men's Soccer Loss Is Ad Sector's Loss Too appeared first on AdExchanger.

Read more

Publicis Reorgs Again; BuzzFeed Unveils New Native Tools

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Scrambled Eggs Since its acquisition of Sapient in 2014 [AdExchanger coverage], Publicis Groupe has tried to make business transformation a key service offering. On Wednesday, the group announced its latest reorg to achieve that goal, this time underpinned by a data and technology groupContinue reading »

The post Publicis Reorgs Again; BuzzFeed Unveils New Native Tools appeared first on AdExchanger.

Read more

How Getting Back To Its Roots Helped KFC Navigate Its Future As A Brand

AdExchanger |

KFC had lost its way. While the fast-food chain was growing internationally, by 2013, it had faced seven straight years of quarterly store traffic declines in the US, causing it to lose 40% of its business. Fueling the struggle was an out-of-touch brand, said CMO Kevin Hochman at the ANA Masters of Marketing conference inContinue reading »

The post How Getting Back To Its Roots Helped KFC Navigate Its Future As A Brand appeared first on AdExchanger.

Read more

Santander Bank Attracts Millennials With Data-Driven Content Marketing

AdExchanger |

Santander Bank is using content marketing to become relevant to millennials, which is why it launched its Prosper and Thrive website – designed to provide financial guidance – last November. Prosper and Thrive’s articles cover small decisions, like how much to spend on a wedding gift, as well as big ones, like tips for first-timeContinue reading »

The post Santander Bank Attracts Millennials With Data-Driven Content Marketing appeared first on AdExchanger.

Read more

Snap Goes ‘Places’; Salesforce Measures Facebook B2B Impact

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Context Is Key Snap launched Context Cards on Tuesday, allowing users to swipe a location-tagged picture for additional information about the place. Partners like Michelin, Foursquare, TripAdvisor and Goop integrate their reviews with Snap so users can get more information before visiting a locationContinue reading »

The post Snap Goes 'Places'; Salesforce Measures Facebook B2B Impact appeared first on AdExchanger.

Read more