Gmail’s Vast Store Of Purchase Data; AB InBev Brews An In-House Agency

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Check Is In The Mail Google’s Gmail service provides an immense trove of ecommerce data, and even in-store purchase data when customers have a receipt sent to their account. You can check out your own “Purchases” history page. Google doesn’t use information fromContinue reading »

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Amazon Eyes Sizmek’s Ad Server; Publishers Do In-Housing Too

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sizmek Rumbles Amazon is circling a deal for the Sizmek ad server business, as the ad tech company closes its bankruptcy review, Bloomberg reports. Amazon has built out a strong ad platform business that spans the demand-side and supply-side. Does it need an adContinue reading »

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WarnerMedia Upfront Touts AT&T Data; PepsiCo Brings It In-House

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WarnerMedia Touts AT&T Data WarnerMedia had its first upfront under the new AT&T brand. “Now that we’re owned by AT&T, this upfront will be followed by a terrible reception,” quipped Conan O’Brien, kicking off a star-studded presentation. WarnerMedia assured media buyers in attendance thatContinue reading »

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McDonald’s Looks To Emulate Amazon; Is S4 ‘Too Yesterday’?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Order Up Dynamic Yield, the personalization technology McDonald’s acquired in March for $300 million, will help the fast-food chain customize its menus to store customers and app users. But the platform will also position McDonald’s to compete with digital giants – namely Amazon –Continue reading »

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Google Ad Chief Prabhakar Raghavan Speaks; TV Nets Advance Targeted Ad Strategies

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Balancing Act Google’s pivot to privacy will be about “threading a balance,” head of advertising Prabhakar Raghavan told CNET. Google has to weigh user privacy protections with the concerns of the advertising ecosystem and avoid acting anti-competitively. With new controls on data collectionContinue reading »

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Slower Growth In Amazon Ad Biz; Spotify Elevates Podcast Content

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Honey Dish Amazon’s ad revenue growth rate is slowing, but neither investors nor ad partners are concerned. “Year-over-year growth rates are slowing in line with what you would expect for a maturing platform,” Kevin Packler, VP and director of Amazon Services at TheContinue reading »

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Comscore Addresses Latest Mess; Amazon Accused Of Violating COPPA

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Comscore In Flux “I want to acknowledge that the company has undergone some significant changes in the past five weeks,” interim Comscore CEO Dale Fuller told investors on Wednesday. It was an understatement. It’s been just over a month since Fuller took the reinsContinue reading »

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Google To Index Podcast Content; Scale Proves Elusive For New CPGs

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Small Step For Google, Giant Leap For Pods Amid its privacy-focused announcements, Google said at its I/O conference that it would begin indexing podcasts in its search results. Google’s search engine will surface relevant podcast episodes based on the content of the podcast, notContinue reading »

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Amazon Courts Publishers In Affiliate Push; Twitter Earns Its Wings

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Affiliate With Me Amazon is in talks with major US publishers including BuzzFeed, The New York Times and New York Media about expanding their affiliate businesses overseas. The ecommerce giant already pays publishers affiliate revenues in the United States, but sees huge opportunity inContinue reading »

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The Whys And Hows Of Google’s Ad Growth Rate Slowdown

Google surprised investors on its quarterly earnings last week when it reported roughly $1 billion less revenue than expected and a significant deceleration of its advertising growth rate. On the one hand, Google is still immensely profitable and its business is so large that a smaller growth rate is still huge. Google’s raw ad revenueContinue reading »

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