Apple Nabs Shazam; Snap’s AR Tailwinds

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Abracadabra, Apple Shazam Competition among music streaming platforms – already a cutthroat category – will heat up even more with Apple’s acquisition of ad-supported music recognition app Shazam. Terms of the deal were not disclosed, but TechCrunch sources peg it below Shazam’s $1 billionContinue reading »

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Criteo Divests Travel Business; TAG Sees Impact On Fraud

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bon Voyage Criteo is selling some of its travel marketing technology and accounts to Koddi, a startup that specializes in travel metasearch bidding. Terms of the deal weren’t disclosed. Criteo will retain some travel industry retargeting accounts, including major clients like Expedia, reports industryContinue reading »

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Oath Sues Mozilla Over Search Deal; Latest Mobile Commerce Data

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sly As A FireFox Verizon’s Oath is in a legal dispute with Mozilla in response to the browser operator’s surprise decision to break its contract and revert to Google as the default search provider for Firefox. Marissa Mayer struck the original deal in 2014Continue reading »

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Malware Surfaces In Facebook Ads; Holding Companies Prepare To Spend Big On Amazon

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Malware Blues ProPublica found dozens of politically charged ads on Facebook that inject malware into consumers’ computers. The ads come with provocative headlines about hot-button political issues and targeted Facebook users likely to click based on political ideologies. Some ads caused computers to freezeContinue reading »

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News Corp. Lifts The Lid On More First-Party Data To Let Advertisers Buy Across Its Entire Portfolio

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Want to tap News Corp.’s first-party data to target ads across all of its properties? As of Tuesday, you can, thanks to the release of News IQ, which is a managed service (for now) ad platform owned and operated by News Corp. News IQ unifies inventory from publications as varied as The Wall Street Journal,Continue reading »

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Marketing And Procurement Make Nice; Health Goes Mobile

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fixing Procurement Recent industry meltdowns around brand safety, fraud and agency rebates have put “extra pressure … on the relationship between marketing and procurement,” Marketing Week writes in a new primer on overcoming tensions between the two departments. Marketers often bristle as their procurementContinue reading »

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Facebook Rethinks Pre-Roll; Snapchat Makes Gains

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Facebook Mulls Pre-Roll “We don’t need to do pre-roll because our model is not one where you come to Facebook to watch one piece of content, you come to look at a feed,” CEO Mark Zuckerberg said as recently as July. But the companyContinue reading »

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Google Close To Launching Travel Product; Auction Flaw Wastes Video Ad Impressions

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Broadened Horizons For the past couple of years, Google has quietly assembled the pieces of a major travel and hospitality product. The search giant has slow-pedaled travel metasearch in deference to companies like Expedia and Priceline, which are two of the highest spenders onContinue reading »

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Innovid Acquires Contextual Data Specialist Taykey

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The interactive video ad server Innovid has acquired Taykey, a company that uses machine learning to extract contextual information about video, text and images to help inform ad buys. Terms of the deal, announced Thursday, were not disclosed. Innovid, which has 220 employees, will take on half – or about 20 members – of Taykey’sContinue reading »

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Forrester: The Walled Gardens And Mobile Video Dominate The Future Of Digital Ad Spend

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Online display advertising spend in the US will grow 70% from $42 billion this year to $72 billion by 2021, propelled mostly by social media ad spend, according to Forrester’s annual Online Display Advertising forecast, released Wednesday. As mobile adoption continues to surge, Forrester predicted, social ad spend will reach $40 billion by 2021, andContinue reading »

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