Sources: Vector Capital Seeks To Sell Off Sizmek

Less than two years after Vector Capital sealed its $122 million deal to acquire Sizmek, the private equity firm is already looking to divest. Multiple sources with direct knowledge told AdExchanger that Vector has been shopping Sizmek, possibly as early as April, and just a year and a half after the deal closed. Vector deniedContinue reading »

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Vox To License Publishing Software; Data Privacy Suit Dismissed

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SaaSy Publisher Vox Media will license its digital publishing software Chorus to other publishers, The Wall Street Journal reports. Twenty media companies are in talks to license Chorus already, which allows publishers to create, monetize and distribute articles for a recurring fee. In theContinue reading »

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Higher Ed Embraces Advanced Ads; Who Influences The Influencers?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A+ Marketing Universities are taking a play out of the data-driven marketing playbook to recruit students for graduate programs. Houston Baptist University worked with higher education consulting firm EAB to create a demographic and psychographic profile of its students and target lookalikes on FacebookContinue reading »

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It’s Back To Basics For Havas Media CEO Colin Kinsella

The digital and programmatic space needs a refresh because clients are getting burned and returning to more traditional media principals, according to Colin Kinsella, Havas Media’s North American CEO. “A lot of buyers want to get back into TV, radio, out-of-home and print because they feel like digital can get lost,” he said. “The mostContinue reading »

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Amobee Wins Videology; Instagram Drives Facebook Traffic

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Auction Exit Amobee won the Videology bankruptcy auction this past weekend with a bid of $117.3 million and additional expected payments up to $16.1 million. British broadcaster ITV was also in the bidding for Videology’s assets, driving up the price Amobee had alreadyContinue reading »

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Brands Believe In Blockchain; Twitter Tramples Fake Accounts

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Blockchain Fever While still buzzy, advertisers are starting to test blockchain as a tool that can shine a light on the digital supply chain. Marketers such as AB InBev, AT&T, Kellogg’s, Bayer and Nestle are using the technology to measure the flow of theirContinue reading »

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Snap’s Predicament Has A Bright Side; Europe’s War On Silicon Valley

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap’s OK Instagram may have run away with Snap’s stories format, but – consolation prize! – Snap is benefiting from all the exposure. According to Digiday, Snap story ads are now seen as a great value, selling at CPMs of just $1.88 versus asContinue reading »

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How Vista Operates; TV Player Philo Raises $40M

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. PE Playbook Vista Equity Partners, which owns a majority stake in Integral Ad Science and Mediaocean and took Marketo private, uses a 110-point formula to revamp software companies, The Wall Street Journal explains. Vista cuts people costs by focusing on recent grads who scoreContinue reading »

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Google Pushes Machine Learning Into More Ad Tools

Google will offer more machine-learning products in the coming months to help advertisers create personalized search ads, bid on YouTube ads to achieve brand lift and boost shopping and local campaigns. The company unveiled the new products Tuesday at its Google Marketing Live show, including what it said is the biggest change to how searchContinue reading »

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AT&T’s Big Plans For HBO; Amazon’s ‘Prime Day’ Ad Pitch

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Grow Big Or Go Home HBO is at a crossroads and its new corporate manager plans to make a change, a recording from a recent company-wide town hall meeting suggests. John Stankey, the AT&T executive who now oversees the Time Warner media properties, saysContinue reading »

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