Nielsen Parses Cord Cutting Groups; P&G Tries Out DTC Marketing Moves

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snip Snip The number of cord-cutter households has jumped 50% to 16 million in the past eight years, according to a Nielsen study. That means 14% of Americans are watching TV over-the-top as more people ditch their cable subscriptions for cheaper streaming devices. NielsenContinue reading »

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New Agency Review At P&G; NYT Revenue Grew After It Killed Open Exchange Sales In Europe

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A New Review Procter & Gamble is running a round of internal bids in an effort to cut marketing costs and bring more services in house. Rather than launch a formal review, P&G has asked its incumbent agencies, Carat and Hearts & Science, toContinue reading »

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Snap Has Brand Safety Issues; Roku Hosts InfoWars

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap Safety Some marketers have complained about Snapchat brand safety issues now that it’s transitioned to a self-serve ad platform. Last week, an ad directed to a fake news story about Chrissy Teigen promoting weight loss pills, Digiday reports. And last year, an adContinue reading »

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Double Verify Snaps Up Contextual Ad Firm; Germany Quashes Facebook’s Like Button Data

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Doubled Up DoubleVerify has acquired the Finnish contextual ad tech startup Leiki for an undisclosed sum. Leiki is DoubleVerify’s first acquisition and comes a year and a half after DV was bought by the private equity firm Providence Equity Partners. Other ad tech companiesContinue reading »

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Amazon Fire Has More Users Than Roku; Spotify Bets On Podcast Content

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Video Jockeys Amazon has a monster ad business, but it’s missing one piece: video inventory. The Amazon Prime video library has the audience, but like Netflix, it’s ad-free. Some recent moves show how Amazon will broaden its video supply. At CES last week, AmazonContinue reading »

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Hulu Rolls Out Attribution Product; March Of The Paywalls

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Measure Thyself Many TV companies have developed their own measurement solutions – some to augment the Nielsen standard and some to replace it. And Hulu is up next, Ad Age reports. Hulu expects a current beta attribution product to launch in the second halfContinue reading »

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Verizon Won’t Share Data With Its Media Children; Dotdash On A Tear

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Road Not Taken Verizon closed the door on the idea of using subscriber data to augment the media and advertising subsidiary Verizon Media Group, which recently rebranded from Oath. The media businesses “need to survive on their merits,” CEO Hans Vestberg tells Axios.Continue reading »

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Amazon Tries Product Samples; Google’s Jonathan Bellack Departs

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thinking Inside The Box Amazon is testing a program to deliver free product samples on behalf of brands like Maybelline and Folgers, Axios reports. With its ecommerce data, Amazon says the old-school free sample tactic can lead to “a higher likelihood of conversion thanContinue reading »

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Innovid Raises $30M; Akamai To Snap Up Janrain

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CTV Sees Green Innovid has raised $30 million to invest in CTV ad serving and measurement products. Goldman Sachs Private Capital Investing Group led the round, bringing Innovid’s total funding to $52.6 million. Innovid has held on to its independent status, which it thinksContinue reading »

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