The Implications Of Streaming Subscription Fatigue; Amazon Tries Mobile Video Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Streams Do Come True Streaming subscription fatigue may be setting in. That means marketing costs to acquire and retain new subscribers will go up and advertising models will remain under pressure. “Media companies and content owners … should not only continue to strengthen theirContinue reading »

The post The Implications Of Streaming Subscription Fatigue; Amazon Tries Mobile Video Ads appeared first on AdExchanger.

Read more

Pay Up, Google; Ad Tech Readies For TV 2.0

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Third Fine’s A Charm Google was slapped with its third EU antitrust fine in two years on Wednesday, to the tune of $1.7 billion. EU regulators determined the search giant used its dominance to block competitors from selling text ads on third-party websites’ searchContinue reading »

The post Pay Up, Google; Ad Tech Readies For TV 2.0 appeared first on AdExchanger.

Read more

Instagram Dives Into Commerce; Nielsen Sees Big Jump In Mobile Time-Spent Among 18-34s

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Instashop It was only a matter of time (and money). Instagram announced that it’s begun testing a checkout feature with brands like Adidas, H&M and Warby Parker that lets users purchase products without leaving the app. Read the blog post. Previously, Instagram had toContinue reading »

The post Instagram Dives Into Commerce; Nielsen Sees Big Jump In Mobile Time-Spent Among 18-34s appeared first on AdExchanger.

Read more

S4 Capital On The Hunt For A First-Party Data Company

S4 Capital wants to acquire a company with access to unique first-party data. The holding company, helmed by former WPP CEO Martin Sorrell, is in discussions with two companies – one in the retail space with access to 90 million customer records and another in transportation with data for 100 million customers. “We would likeContinue reading »

The post S4 Capital On The Hunt For A First-Party Data Company appeared first on AdExchanger.

Read more

Hulu Ad Business To Accelerate; Comcast-Owned Sky Constructs An Ad Stack

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Price Drop, Inventory Hop All those digital buyers complaining about Hulu being sold out of ad inventory will see a reprieve. The streaming platform’s decision to lower the price of its ad-supported plan to $5.99 a month will bring more users and ad dollarsContinue reading »

The post Hulu Ad Business To Accelerate; Comcast-Owned Sky Constructs An Ad Stack appeared first on AdExchanger.

Read more

Amazon App Pop-Ups Pitch Its Private Label Items; Netflix May Share More Viewership Data

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It’s Amazon’s World Amazon is testing a pop-up feature for its app that suggests its own private-label goods on competitor’s product pages, taking its aggressive approach to conquesting to another level. Amazon already places display and search ads on other brands’ pages, but thisContinue reading »

The post Amazon App Pop-Ups Pitch Its Private Label Items; Netflix May Share More Viewership Data appeared first on AdExchanger.

Read more

Craziness At Facebook; Momentum For eSports

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Facebook News Cycle It was another tumultuous week for Facebook. In addition to the shocking departures of head of product Chris Cox and head of WhatsApp Chris Daniels, the Federal government has opened a criminal investigation into the company’s data dealings. A GrandContinue reading »

The post Craziness At Facebook; Momentum For eSports appeared first on AdExchanger.

Read more

In Forrester’s Media Agency Wave, Creativity And Agility Lead The Pack

In its first-ever Wave evaluating media agencies with under $20 billion in billings, released Thursday, Forrester recognized agencies that leverage their buying clout and understanding of the media landscape in creative ways. Mediahub, Hearts & Science and Assembly were Leaders in the ranking. PHD, Spark Foundry, Horizon Media and Vizeum were Strong Performers, while DentsuContinue reading »

The post In Forrester’s Media Agency Wave, Creativity And Agility Lead The Pack appeared first on AdExchanger.

Read more

Pandora Tests Targeted Ads For Smart Speakers; Apples Races To Ink Deals Before Streaming Launch

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Voice On Target Pandora is selling ads targeted to specific voice-activated devices, such as smart speakers, game consoles and smart TVs. Previously, brands could target within a Pandora stream across connected devices as one category. Getting more granular by device type allows brands tryingContinue reading »

The post Pandora Tests Targeted Ads For Smart Speakers; Apples Races To Ink Deals Before Streaming Launch appeared first on AdExchanger.

Read more

A New Addressable TV Consortium; Senate Takes Up Privacy

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Addressing Television TV networks are banding together to create a standard that will enable addressable advertising on smart TVs. NBC Universal, Disney, Discovery, Turner, AMC Networks, Xandr, FreeWheel and Hearst TV are part of Project OAR (Open Addressable Ready), and Vizio’s Inscape will powerContinue reading »

The post A New Addressable TV Consortium; Senate Takes Up Privacy appeared first on AdExchanger.

Read more