The Persistence Of Last Click; SoftBank’s Spray-And-Pray Tech Investments

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Right Touch Why do marketers still rely on last-click attribution to measure purchases? Well, because multitouch attribution is hard. Buyers have trouble bringing together the data they get from multiple demand-side platforms, which often have duplicative insights. And walled gardens leave huge gapsContinue reading »

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Grindr Is Using Its Massive User Base To Launch A Publication For LBGTQ Millennials

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The LGBTQ dating app Grindr’s 3 million daily users spend almost an hour per day on the platform, according to the company. But some advertisers steer clear of dating traffic due to concerns of brand safety. And Grindr’s audience includes subscribers who pay for ad-free experiences. So Grindr branched out by creating lifestyle publication Into,Continue reading »

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Survey Finds Brands Seizing Media Control; Amazon Preps Convenience Stores

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brandgry Brands are taking back control of their media spend, according to European marketer trade body World Federation of Advertisers (WFA). WFA released a report Wednesday surveying 35 global advertisers with a total annual marketing spend of $30 billion. Transparency is the top concernContinue reading »

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Inc. Mag’s Revenue Survey Points To The Maturing Of The Programmatic Market

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Inc. Magazine released its annual 500/5000 revenue survey on Wednesday and the theme is: There is no theme. At least not from an ad tech perspective in the Advertising & Marketing category. (Click here to read coverage of last year’s list.) “The list does feel a little random,” said Melissa Parrish, VP and research directorContinue reading »

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Verizon Ends YouTube Boycott; LinkedIn Loses Lawsuit On Social Data Mining

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Verify Or Bust Verizon’s five-month YouTube boycott is coming to an end, but that doesn’t mean the telco is relaxing its push for better measurement standards. The telco brought on Integral Ad Science and is testing its ability to monitor YouTube, Chief Media OfficerContinue reading »

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The Road To Rocket Fuel’s Sale

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As with matrimony, the road to acquisition is paved with dalliances – some serious and some … less so. For evidence, look no further than the DSP Rocket Fuel’s impending sale to Sizmek for $145 million, announced on July 18. That deal is expected to finalize in days, after Rocket Fuel’s 30-day “go-shop” deadline, duringContinue reading »

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March Of The Consultants; Vice Extolls Virtue Of Content Marketing

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Muscled Out Consulting firms are gaining more sway over media budgets by tugging on marketers’ fears of agency nontransparency and brand safety. “We’re experiencing a lot of requests from clients asking, ‘How can you make the [media planning] process more transparent?’” Accenture Interactive managingContinue reading »

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Wal-Mart Expands Ad Business; Facebook Adds Foot Traffic Retargeting

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Box Analytics Walmart is angling to be the next big ecommerce and ad platform. The retailer grew its ecommerce business more than 60% this year (though largely through acquisition) and expanded the number of ads from third-party sellers on its site, CNBC reports.Continue reading »

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Wal-Mart Pursues Birchbox; Blockchain Inches Forward

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. E-Tail Wars Wal-Mart is in talks to acquire beauty subscription startup Birchbox, Recode reports. The retail giant has been on something of an M&A tear under US ecommerce chief Mark Lore, most recently with its July purchase of men’s ecommerce retailer Bonobos for $310Continue reading »

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The Trade Desk Closes First Year Of Earnings, As Investors Scrutinize DSP Landscape

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The Trade Desk reported Q2 revenue of $72.8 million, a 54% year-over-year increase from the same period last year, and upped its full-year revenue expectations to at least $303 million. In The Trade Desk’s Q1 earnings report, it raised 2017 revenue guidance from $270 million to $291 million. The continued growth was driven by mobileContinue reading »

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