Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Streams Do Come True Streaming subscription fatigue may be setting in. That means marketing costs to acquire and retain new subscribers will go up and advertising models will remain under pressure. “Media companies and content owners … should not only continue to strengthen their
The post The Implications Of Streaming Subscription Fatigue; Amazon Tries Mobile Video Ads appeared first on AdExchanger.