Brian Lesser’s Challenge At AT&T; Jun Group Acquired

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Time Will Telco There’s plenty of pressure on Brian Lesser to build advertising into a pillar of AT&T’s business and marry the wireless company’s customer data to the new WarnerMedia content assets. “But probably more than anything, I feel this sense of responsibility toContinue reading »

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Criteo Loses Facebook Preferred Status; A Peek At Google’s Podcast Plans

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Retarget On Your Back Criteo shares fell on Friday after it was revealed the retargeting company had been removed from the Facebook marketing partner program, Bloomberg reported. The situation is not dire, since Criteo’s share of revenue from Facebook has dropped from 9%Continue reading »

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Nielsen Acquires Game Measurement Firm; Branch Acquires Tune

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Grandpa’s Got Game Nielsen has acquired gaming intelligence firm SuperData Research to better track user engagement with video games and esports, VentureBeat reports. SuperData tracks the behavior of 160 million gamers and extrapolates that out to the US population. As gaming and esports becomeContinue reading »

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Senator Mark Warner On Digital Advertising; Instagram Explores Shopping App

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DC You Soon Senator Mark Warner (D-Va.) spoke to Adweek about his views on online data collection and data-driven advertising. He sees European-style regulation as unworkable in the US market. “There are parts of GDPR that I don’t think would be right for ourContinue reading »

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Amazon’s Ad Biz Draws Wider Interest; Study Finds Telcos Throttling Some Traffic

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Commerce Amazon’s ad business is catching the attention of market analysts, The New York Times reports. The company is on pace to capture upward of $9 billion in ad revenue by year end, with help from brands like Geico, Verizon and ABC thatContinue reading »

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Dun & Bradstreet’s Plan To Turn Credit Reporting Into Data-Driven Media

Dun & Bradstreet has come a long since it developed one of the first credit reporting systems in the mid-19th century; And has even come a long way in the past half-decade, when it shifted to data-driven online media. And somebody’s buying what D&B’s selling. The company was acquired earlier this month for $5.38 billionContinue reading »

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Mark Read Assumes CEO Mantle At WPP; Amazon Tests Attribution Pixel

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Read Up It’s official. After a five-month quest to fill Martin Sorrell’s shoes, WPP Group has named Mark Read as permanent CEO. “He has an intimate understanding of the business, he enjoys very strong internal support, and he has earned the respect and endorsementContinue reading »

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New Call for FTC To Investigate Google’s Ad Dominance; Chain Offers Free Coffee For Data

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. David And Google-iath US Sen. Orrin Hatch (R-Utah) sent a letter to the chairman of the Federal Trade Commission Thursday calling for an investigation into whether Google’s dominance in search and digital advertising is suppressing competition in the market, The Hill reports. Hatch’s concernsContinue reading »

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Amazon Tries Ad Supported Video; Big Pubs Seek New Revenue Streams

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Of MuleSoft And Metallica “Nearly universal euphoria.” Those are the words Salesforce co-CEO Keith Block used on the company’s Q2 earnings call Wednesday to describe how Salesforce’s customers feel about its $6.5 billion acquisition of MuleSoft. “We listen to our customers,” Block told investors.Continue reading »

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Trump Alleges Big Tech Bias; In-Housing Isn’t All It’s Cracked Up To Be

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Searching For A Problem The Trump administration is “taking a look at” Google’s alleged practice of diminishing conservative news in search results after the president went on a Twitter tirade after seeing anecdotal reports from conservative media, according to The Washington Post. It wouldContinue reading »

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