Visto Files For Bankruptcy; Fierce Competition For Amazon Talent

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Collective Sigh Visto, the company formerly known as Collective, filed for bankruptcy protection and has reached a “stalking horse” deal to sell its assets to largest investor Zeta in a $15 million all-stock deal. The court filing gives a glimpse of just how toughContinue reading »

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LinkedIn Hops The Stories Train; Amazon Takes A Bigger Cut Of Ad Sales On Fire TV

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Profesh Stories LinkedIn is the latest platform to join in on the Stories craze. The professional networking site is launching Student Voices, a video-only stories product for US college students that it plans to expand into a broader product for all of its users,Continue reading »

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BuzzFeed CEO Talks Roll-Up; Insta Cracks Down On Fake Activity

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Digital Media Roll-Up In an interview with The New York Times, BuzzFeed CEO Jonah Peretti mused about a possible roll-up digital of digital media companies. The obvious candidates would include BuzzFeed, Refinery29, Vox Media and Group Nine. Benefits could include larger payments from socialContinue reading »

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Is The IAB’s Consent Framework In Trouble?

The IAB Europe’s GDPR Transparency and Consent Framework – which many ad tech companies now depend on to pass user consent strings – could be on shaky legal ground. On Nov. 9, France’s data protection authority, the Commission nationale de l’informatique et des libertés (the CNIL), issued a warning against a small French ad tech company calledContinue reading »

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Post-Election Takeaways On Dem Ad Strategies; BuzzFeed’s Big Bet On Commerce

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Online, Off The Fence Liberal media buyers and advocacy groups who say online advertising proved its worth in this year’s midterm elections are pressing for Democrats to ramp up their digital spend for the next presidential cycle, reports the Associated Press. Democrats outspent RepublicansContinue reading »

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How Tremor Video DSP Broke Its Profitability Dry Spell

Tremor Video DSP is working out some growing pains. At the beginning of this year, Tremor regained profitability for the first time since it was spun off in August 2017 from the SSP that would become known as Telaria. Tremor operates as a business division within Taptica, the mobile ad tech company that acquired theContinue reading »

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NBCU Courts DTC Brands; Publicis CEO Says Consultants And Agencies Will Merge (Eventually)

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Going Direct NBCUniversal is gunning for direct-to-consumer dollars. Beginning next year, the broadcaster will add a roster of DTC brands with the agency Giant Spoon. “As these brands mature, they need to scale – and they are acknowledging to get that reach, there’s oneContinue reading »

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Facebook Removes Connected TV Inventory; Snap Under The Glass

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disconnected TV Facebook is removing connected TV inventory from Audience Network, after a brief test. Facebook made the change without alerting publishers, who wondered why the platform was no longer filling inventory for OTT apps. Facebook had trouble gathering OTT inventory in an environmentContinue reading »

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Comcast-NBCU Could Face Antitrust Probe; Netlfix May Offer Cheaper Plans

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Who To Antitrust? There’s mounting pressure on the Department of Justice to investigate alleged antitrust violations by Comcast-NBCU. The American Cable Association (ACA) published a letter to Makan Delrahim, the DOJ antitrust chief, that said Comcast poses “a much greater threat to competition” thanContinue reading »

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Amazon TV Growing Faster Than Roku; Snap Loses Another Exec

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Coming Under Fire Roku has built a lead in the OTT streaming device market, despite strong competition from Amazon, Google and Apple. But that may not be true forever. Morgan Stanley analysts said Amazon’s Fire TV market share has grown in the past year,Continue reading »

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