Pew On Teenagers’ Media Use; Understanding Google’s GDPR Moves

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fountain Of Youth The online media habits of US teenagers have changed dramatically since Pew Research last conducted a major survey of 13-17-year-olds. From 2014 to 2015, Facebook was used by 71% of US teens, then the only social platform with a clear majority,Continue reading »

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Mary Meeker Drops Deck; The Fortnite Juggernaut

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Follow The Trends Mary Meeker delivered her famous “Internet Trends” deck (this one clocking at 294 slides) at Recode’s Code conference Wednesday. Smartphone adoption and internet user growth are slowing, but time spent online continues to rise. US adults spend on average 5.9 hoursContinue reading »

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Pubs Turn To YouTube; Google Gains From GDPR

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Find Your Audience Some publishers, still reeling from Facebook’s news feed algorithm change, are migrating to YouTube. Hearst, for example, is focusing more efforts on long-form episodic content from flagship magazines like Seventeen, Harper’s Bazaar, Elle and Cosmopolitan, Business Insider’s Tanya Dua reports. HearstContinue reading »

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Apple Extends Lead In App Monetization; Duopoly Hit With GDPR Suits

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Many Appy Returns It’s a truism that iOS users and Apple App Store downloads generate more value for brands than downloads that happen through Google’s Play store. But over the past couple of years Apple has been running away with the market, according toContinue reading »

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Twitter And Facebook Unveil Political Ad Fixes; Netflix Market Cap Surpasses Disney

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cleaning The Nest Twitter debuted a set of political advertising policies it will have in place for the 2018 US midterm elections. Read the blog post. Political advertisers will have to verify their identities and that they are based in the US, either byContinue reading »

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IAB Tech Lab Unveils Transparency Framework For Assessing Data Segments

The IAB Tech Lab on Wednesday released a disclosure framework to help buyers evaluate the attributes of audience segment data. The Data Transparency Framework is open for public comment until July. The IAB Data Transparency Standards Working Group will incorporate the feedback into a final version released this summer. If the framework is adopted, digitalContinue reading »

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Brands Bid Adieu To Long-Time Agencies; TV Budgets Are Safe But Not Secure

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Splitsville The long-term agency-client relationship is fading into the past, as major clients like HSBC, Campbell’s and Ford give up decades-long relationships for a fresher approach. In an interview with The Wall Street Journal, Jim Farley, Ford Motor Co.’s president of global markets, saidContinue reading »

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Roku’s Powerful Ad Biz; Twitter Pitches Publishers On ‘Timeline Ads’ Network

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CTV Scrapper Roku has maintained a leading position in the streaming device market in spite of heated competition from Google’s Chromecast, Amazon Fire TV and Apple TV, according to eMarketer data. And that’s despite Roku’s shift from pure hardware sales to a business modelContinue reading »

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How Videology Stumbled Into Bankruptcy; Trust Busters Vs Google

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rewinding Videology Videology, once the agency world’s preferred solution for online video, declared bankruptcy earlier this month after a tough few years. Digiday recounts how in the early days of digital video, Videology’s ad network model offered TV buyers an easy and scaled wayContinue reading »

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Ads Come To Facebook Stories; Google Extends Olive Branch To Publishers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Story Time Advertising is coming to Facebook Stories, a sleeper hit on the Facebook platform that draws 150 million daily active users. Ads will be 15- to 20-second videos that users can skip and are for now limited to branding initiatives, TechCrunch reports. Click-throughsContinue reading »

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