As The Measurement Space Shifts Underfoot, What Can Nielsen Do To Keep Its Spot?

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The independent measurement space was once Nielsen’s to lose – and now it’s taking pains to make sure that doesn’t happen. Nielsen is in a delicate position. Although its long-established panel-based business is primarily what pays the bills, TV ratings aren’t the future. The company’s success depends on moving away from classic TV ratings, whileContinue reading »

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New Fund MathCapital To Provide Seed Funding; Viacom Acquires WhoSay

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Something Ventured MediaMath CEO Joe Zawadzki and Undertone co-founder Eric Franchi are starting a $5 million fund, MathCapital, to invest in industry startups, Lara O’Reilly reports for CMO Today. It’s a modest sum, with a slightly more ambitious fundraising target of $25 million. MathCapital’sContinue reading »

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How CollegeHumor Created A Successful Facebook Watch Show

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Most digital publishers are set up to make money through advertising, not by selling content. CollegeHumor operates with a different setup, which enabled it to quickly launch a hit Facebook Watch show. Since its Facebook Watch show, “I Want My Phone Back,” launched four months ago, it has accumulated more than 370,000 followers. In theContinue reading »

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Apple’s App Store Hot Streak; Facebook’s TV Fixation

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Appy New Year Since Apple launched the iOS App Store in 2008, developers have made more than $86 billion on the platform. Of that, $26.5 billion was made last year, a 30% jump over 2016, according to an Apple news release. The company toutsContinue reading »

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Comic: Marketer Resolutions

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A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware (Part I) AdExchanger: Enter Malware (Part II) AdExchanger: Enter Malware (Part III) AdExchanger: Enter Malware (The Conclusion) AdExchanger: Angels And Startups AdExchanger: Rumble In Arbitrage PlazaContinue reading »

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Renewed Interest In Search; Streaming Video Audiences Dislike Ads

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Search For Attention Search advertising has been a sleepy mainstay of digital marketing mixes for the past half-decade, but this year “is poised to experience a late-stage renaissance,” writes Forrester associate analyst Brandon Verblow. For one thing, search budgets will benefit because other adContinue reading »

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Why Videology And Other Early Ad Tech Companies Streamlined Once They Hit Scale

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While ad tech companies have been accumulating VC funds and growing their stacks – and sales orgs – for a while, many took pains to rightsize over the past year or so. For some, the intent was to recapitalize or to prep for a sale if an IPO was a no-go. For others, it wasContinue reading »

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Amazon Sells CPGs On Alexa Tie-Ins; Checking In On Ad Tech Headcounts

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. “Alexa, I’m Out Of Bleach” Amazon is working with top-spending CPG brands on marketing deals for its Alexa voice-activated devices, reports CNBC. “For example, Alexa may suggest to a shopper who previously bought Clorox’s Pine-Sol to consider buying its disinfecting wipes.” Amazon is alsoContinue reading »

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JPMorgan Chase Builds Tech For YouTube Screening; EU Weighs New Regulations Around Data

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OurTube JPMorgan Chase isn’t satisfied with YouTube’s brand safety review, so it’s taking matters into its own hands. The bank’s in-house programmatic team has begun to whitelist channels where it can buy media at scale, Business Insider reports. With 17 filters, the bank usesContinue reading »

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The Year In Digital Advertising; Brand Safety Flubs Loom In 2018

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Happy New Year To those of you who enjoyed some downtime over the holidays, welcome back to work. 2017 brought many changes to digital advertising, and AdExchanger has recapped them over the past week. It was a year in which brand safety dominated theContinue reading »

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