Google Gets Serious On Travel Bookings; Price Hike For DirecTV Now

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Travel Bug Google is making big moves in travel. Last week the search giant quietly announced a new standalone hotel-booking site, similar to Google Flights. With its own page, Google will do a lot less linking out to third-party booking services. Hotel companies mayContinue reading »

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BuzzFeed’s Peretti Hails New Age Of Austerity; Who Benefits From Brand Conquesting (Google)

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Feed The Beast Some VC-backed digital news startups are taking a more businesslike approach. “I think we’ve seen a shift now toward more austerity [in digital media] because the focus now is not ‘can you outrun everyone,’ it’s ‘can you outlast everyone,’” BuzzFeed CEOContinue reading »

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Podcast Listening Surges; TrustX Shifts Fees To Sellers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Enter Audio The growth of podcast audiences justifies the hype. More than half of Americans over the age of 12 report having listened to the audio format this year, up from 44% last year, according to Edison Research’s 2019 Infinite Dial Study, which hasContinue reading »

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Zuck’s New Privacy Pledge; LiveIntent Debuts Onboarding Service

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pivot to Privacy Dear World, Trust Us. Your “friend,” Mark Zuckerberg. Facebook’s beleaguered founder and CEO penned a lengthy post on Wednesday promising a top-to-bottom privacy overhaul of the House That Zuck Built, from encrypted messaging to secure data storage. “As I think aboutContinue reading »

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Cars.com Helps Auto Manufacturers Fuel Up On Quality Data

Cars.com knows that most people shopping for a car come to its site, which creates some of the best in-market auto data available. The only downside? The higher the quality of data, the smaller the audience for marketers to target. Cars.com counts about 7 million people in-market for cars at a given time. In contrast,Continue reading »

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Verizon Media Shuts Down Its Ad Server; Legacy Brands Stave Off the DTCs

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Oath Ad Server, Peace Out Verizon Media will shutter the Oath ad server in 2020, Adweek reports. The Oath DSP and SSP products aren’t affected, and Verizon will be shifting investments to higher-growth revenue streams, such as connected TV, streaming audio and adoption ofContinue reading »

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As Spotify Wades Into Podcasts, Programmatic Is Top Of Mind

Programmatic will be key to Spotify’s ability to scale as it expands from a music platform to an audio platform with spoken-word content. Since launching its audio capability in 2016, Spotify’s programmatic business has grown to capture 20% of all ad revenue on its platform. In addition to a self-serve platform launched in 2017 thatContinue reading »

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CFO Admits Twitter Ad Platform Needs Work; Snap’s Uncertain Future

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Twitter’s Unfinished Ad Business Twitter still has some catching up to do on the advertising front, CFO Ned Segal acknowledged Monday at Morgan Stanley’s Technology, Media and Telecom conference in San Francisco. Segal said Twitter needs to prove its ad formats drive interest evenContinue reading »

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AT&T’s Signal To Xandr: No More M&A For Now

Xandr just can’t deal right now, according to sources. When AT&T hired Brian Lesser to run its new targeted advertising business and acquired AppNexus as its anchor asset, the company signaled it might move quickly on more acquisitions. But the appetite for mergers has faded since then, and the company now plans to hold offContinue reading »

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A New Mandate At CNN; Marketing Insights From Lyft’s IPO Filing

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stankey On The Warpath CNN’s digital business will undergo a significant overhaul under AT&T, The Wall Street Journal reports. WarnerMedia CEO John Stankey, a longtime AT&T exec who has shown himself to be a disruptive force within the company’s newly acquired media holdings, isContinue reading »

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