“The Sell Sider” is a column written for the sell side of the digital media community.Today’s column is written by...
Month: July 2017
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger:...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Oh No TT Oath, the combined AOL-Yahoo entity under...
Facebook is on a slow and steady quest to make Messenger as sticky as possible on the road to achieving...
Fox Television Stations, a network broadcast group which owns 28 local TV stations in 17 markets, revealed Wednesday it’s adding...
Twitter’s revenue and user growth story – especially US user growth – is grounded in a harsh reality.Overall revenue for...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.The emergence of header bidding three years ago came close on...
The New York Post has a love-hate relationship with pre-roll.While pre-roll typically commands high CPMs when sold directly, too often...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....