Poncho wants to “own the bed.” The weather app aims to start engaging with its core user base of millennials...
Month: September 2017
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... This post was syndicated from Ad Exchanger.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Secret Sauce What’s the secret behind Snap’s breakout hit,...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.CEO Dave Finocchio started Bleacher Report along with his three cofounders...
Retargeting is largely associated with product ads that stalk users across the internet.But Facebook sees retargeting as a tactic that...
On the eve of Oracle Open World, the enterprise giant’s Data Cloud hopes to position its data management platform (DMP)...
Salesforce has set up a market of second-party data so advertisers can buy data directly from publishers.The subscription-based Salesforce Data...
A few years ago, video multichannel networks (MCNs) had the luxury of choice: get access to a large, scaled audience...