WPP, which reduced its full-year forecast Tuesday following a disappointing Q3, said it had invested mre than $7 billion on...
Month: October 2017
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
As media buying becomes more fragmented across media channels and buying platforms, agencies and clients need to stop treating it...
The EU’s General Data Protection Regulation (GDPR) is a looming reality set to take effect on May 25, 2018 – and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Carrying Bricks Walmart wants to ramp up its ad...
Facebook and Twitter both took steps last week to provide more transparent paid political advertising on their platforms.But although political...
Advertisers, agencies and publishers agree that the bar for better data quality has never been higher.Yet the quality of many...
"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Belinda...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Unstoppable Big tech may be under scrutiny in Washington,...