“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Month: October 2017
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Chopping Block Sell-side consolidation is real. Take Turner Broadcasting,...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Responsible data collection is possible – and it’s good for businesses and consumers alike, says Will Carty, the Network Advertising Initiative’s...
Unlike at a traditional agency, which typically services the brand marketer, IBM Interactive Experience (iX) has a direct inroad to...
“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Welcome Shopper Marketing Dollars Amazon is letting brands enhance...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.As big brands seeking younger audiences move TV budgets online, some...
If lawmakers have anything to do with it, political ads on Facebook, Google, Twitter and other online platforms may soon...